Population Media Center (PMC), a nonprofit leader in entertainment for social good, has announced a partnership with UNICEF, The Kendeda Fund, and the Antenna Foundation Nepal (AFN) to create and broadcast a 104-episode radio show in Nepal.
Capitalizing on each organization’s respective strength, the combined approach is designed to effectively generate widespread dialogue and positive social norms change on several key issues, including parental education and child marriage.
“PMC is well poised to support UNICEF’s goal to defend children’s rights and to help kids fulfill their potential,” says PMC Program Manager Erica Goldberg. “Our proven methodology has been used to broadcast more than 50 shows, helping 500 million people around the world.”
On behalf of PMC, The Kendeda Fund is contributing $490,000 USD to the UNICEF project as part of their efforts to support activities advancing the dignity of individuals and the sustainability of communities.
“The Kendeda Fund is honored to support Population Media Center’s work using popular entertainment programming to drive social change on the issue of child marriage,” said Dena Kimball, who leads Kendeda’s girls’ rights program and serves as the Fund’s executive director. “PMC brings deep experience producing locally relevant and resonant content that speaks directly to the real dreams, possibilities, and challenges faced in communities across Nepal. Their data driven approach produces content that is effective as a tool for learning, growth, and change across time and culture.”
PMC-Nepal brings PMC’s proven methodology and evaluation skills to the project. This will include PMC methodology trainings for AFN and UNICEF staff, mentorship on scripting, recording and production guidance, and the coordination of listener phone surveys.
“We are very hopeful that this partnership and the new broadcast will motivate listeners toward positive change in the issues addressed in the show,” says PMC-Nepal Resident Representative Rajan Parajuli.
All of PMC’s entertainment productions are created using PMC’s Theory of Change – a reproducible formula for creating hit entertainment that works across people, places, and media environments. Since 1998, PMC has used its Theory of Change to impact multiple social, health, and environmental challenges worldwide.
Rope Guna Fal (“You Will Get the Fruit From What You Have Planted”), will air in Nepal from May 2021 through May 2022.
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