Photo of gorilla with PMC logo, URL, and caption PMC listeners were 1.5 times more likely to cite population growth as the primary cause of loss of gorilla habitat in Rwanda.

PMC’s radio serial drama, Umurage Urukwiye (“Rwanda’s Brighter Future”) aired in Rwanda from April 2007 through July 2009. Listeners were 1.5 times more likely than non-listeners to cite population growth as a primary cause of environmental degradation and loss of gorilla habitat.

Population Media Center (PMC) works around the world to improve the health and well-being of both people and planet. Our approach – mission-driven, highly-engaging entertainment programming — is exciting, unique, and highly effective. Your donation increases PMC’s international impact and will be leveraged all around the world.

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