Yeken Kignit, a hugely popular PMC radio serial drama in Ethiopia, aired from June of 2002 and through November of 2004. Spousal communication about family planning among married women climbed from 33% to 68% – there was also a 70% decrease in survey respondents who believed that the family planning decisions should be made solely by the husband.
Population Media Center (PMC) works around the world to improve the health and well-being of both people and planet. The approach we use – mission-driven, highly-engaging entertainment programming — is exciting, unique, and highly effective. Your donation increases PMC’s international impact and will be leveraged all around the world.