PMC’s Hεrε S’ra (“The Road to Happiness”) aired in Burkina Faso from September 2012 through March 2014. Listeners were 2.2 times more likely than non-listeners to disagree with the belief that “female genital mutilation results in social acceptance for a girl.”

Population Media Center (PMC) works around the world to improve the health and well-being of both people and planet. The approach we use – mission-driven, highly-engaging entertainment programming — is exciting, unique, and highly effective. Your donation increases PMC’s international impact and will be leveraged all around the world.

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