ePhoto: July 2014

Every hour three more species become extinct. Population Media Center works to save habitats and save species.

The expansion of human activity and the resulting loss of habitat are the leading causes of the unprecedented extinctions of plant and animal species worldwide. Population Media Center works to protect habitats. In Rwanda, PMC’s 312-episode radio serial drama, Umurage Urukwiye (“Rwanda’s Brighter Future”), portrayed the reduction in habitat for Rwanda’s famous gorillas, while addressing the ecological and financial importance of these incredible creatures for Rwanda’s future. At the end of Umurage Urukwiye‘s original broadcast, respondents were 3.4 times more likely to know that protection of gorillas and their habitat can reduce poverty and help bring tourists.

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