ePhoto: August 2014

How do you reach everyone? Population Media Center brings messages to communities in many ways.

We continually evaluate messages and media consumption to learn how we can reach more people. At Population Media Center, we employ a Whole Society Strategy to support our highly-entertaining, educational soap operas. Whole Society Strategy presents messages in various formats, such as print, television, radio, and music. These additional formats give people different ways of learning, such as call-in radio talkshows to talk about the soap opera themes, and also broadens the audience receiving the messages. Whole Society Strategy also includes training for clinic workers, journalists, and television reporters to strengthen the structure within the community for talking about important and sometimes difficult issues.

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