ePhoto: October 2014

To empathize, you must love (and hate). Population Media Center dramas build emotional bonds with the audience.

Everyone has heard a story and fallen in love with a character. Population Media Center (PMC) knows that the emotional bond between audience and character is essential to a good story, and certainly essential to behavior change. That’s why PMC produces long-running serial dramas that contain plots and subplots that unfold over time, allowing the audience to get emotionally invested. This lengthy unveiling of actions and consequences leaves the audience with literally hundreds of cliff-hangers so that they discuss what they think is going to happen next…and, even more importantly, what they hope will happen next. This emotional connection allows the audience to begin thinking and talking about important and sometimes controversial issues in the context of fiction – but with real-world conviction.

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