ePhoto: November 2014

Population Media Center serial dramas change lives by resonating with the audience, but they also change the lives of the in-country PMC staff.

Population Media Center (PMC) hires all local writers, actors, and production staff to create programs that are culturally sensitive and appropriate, building in-country capacity by sharing expertise. PMC builds recording studios in most countries and trains local staff to ensure that personnel have the skills and technology to create a powerful media experience. PMC holds production value in high esteem because it directly impacts how well the audience can connect to the story. PMC’s goal is to have each drama be a window into the real world, helping people feel like they’re peeking through the window of a neighbor. This results in increased discussion with family and friends to help communities digest information and assess their own perspectives.

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