ePhoto: January 2021

Always learn from the audience, even before broadcast.

At PMC, audience feedback is coveted. The insight we glean directly from our audiences is an important part of what makes our shows successful – and that includes feedback before a show hits the airwaves. In Kenya, three focus groups previewed an upcoming PMC radio show. Writers and producers received their feedback on everything from the storylines, to the issues addressed, to their recommendations on community outreach.

In general, these focus groups provided a favorable report on the show and emphasized the timeliness of the topics facing the main characters. The participants, for example, talked about how important family planning scenes and decisions were, particularly for younger listeners. Participants also praised the inclusion of difficult discussions around female genital mutilation and characters dealing with menstruation and spousal communication.

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Three women sitting at a table out side. Graphic text reads: Feedback for effective social change

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