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ePhoto: March 2021

What Rwandans Are Saying About Umurage 2

To better understand audience engagement and interaction with Umurage 2, PMC-Rwanda and Umurage Communication for Development conducted a qualitative participatory evaluation with listeners. The study, which took place prior to the COVID-19 pandemic, posed open-ended questions about the show to men and women of different ages from urban and rural areas of Rwanda.

Themes that emerged from the study included improved couple communication and understanding the benefits of family planning methods. These results stood out to PMC  analysts because the show was strategically designed with storylines addressing these and associated issues, such as adolescent reproductive health and health services.

“Following the messages passed through Umurage 2, my husband and I thought of a modern contraceptive method to use. The Gasake [Umurage character] family taught us a lot. I immediately decided to go for a five-year contraceptive plan so as to first cater for the child we have before getting another one, who we also intend to give a good life.” –Female listener, Bugesera District

 

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Two adults with their back to the camera interviewing a young man in front of a tree farm and wooden structure. There is text in the bottom right corner that says: Audience Feedback From Rwanda

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