news

A Declaration about Social and Behavior Change Communications

Jul 17, 2018

On July 3, the organizers of the 2018 International Social and Behavior Change Communication Summit (SBCC Summit) shared the declaration that emerged from the event. The five-day summit, held two months ago in Indonesia, included 1,200 professionals from 90 different countries and focused on entertainment-education. Population Media Center (PMC) was a sponsoring organization.

The SBCC Declaration represents the key takeaways from the Summit, broken into two primary sections: the pillars of the SBCC community and a call for the further inclusion of communication in development. You can read the document in its entirety, but some of the pillars included the beliefs that: 

For the second part of the Declaration, the Summit organizers included suggestions for how governments, donors, civil society organizations, the private sector, and other stakeholders can embrace SBCC, such as:

“Our message to decision- and change-makers everywhere is simple,” says the Declaration, “together, we can unleash the transformational power of Social and Behaviour Change Communication (SBCC) to address the challenges facing the global community today…Our commitment [is] to contribute to the realization of national development goals and the priorities defined by social movements and communities around the world, including the achievement of the Sustainable Development Goals (SDGs).”