PMC in the News

Stopping Physical and Sexual Abuse against women & children: Umurage Endline Findings from Rwanda

Apr 15, 2019
This image has an empty alt attribute; its file name is DSC01368-umurage-feature.jpg

PMC, along with Umurage Communication for Development, produced Umurage (“Inheritance for a Better Future”) in Rwanda. This 156-episode radio show aired from June 2017 through June 2018 in Kinyarwanda, one of Rwanda’s official languages. As with all PMC radio shows, Umurage was created using PMC’s methodology. The show addressed the themes of child protection, family planning/reproductive health, nutrition, and gender-based violence.

PMC previously released data about the popularity of Umurage and whether Umurage motivated listeners to seek services throughout Rwanda from clinic monitoring throughout broadcast. PMC has now finished analyzing the endline findings from Umurage, and we are pleased to share them below to understand how this entertaining show has impacted Rwandans related to each of the four themes.

Theme: Child Protection

Theme: Youth Reproductive Health

Theme: Sexual and Gender-Based Violence (SGBV)

Question: “In your opinion, is a husband justified in hitting or beating his wife under any of the following circumstances?”:

Theme: Nutrition