In February 2012, PMC published Azurit (“Whirlwind”) with real-life stories about alcohol and substance abuse.

Azurit contributed to the Whole Society Strategy supporting the radio serial drama Yeregebu Fetiloch (“Loosen Threads”). Other components of the Whole Society Strategy included a radio talkshow, Finote Lesiket (“The Right Path to Success”) and capacity building training programs.

Real-life stories in PMC’s Ethiopian book Azurit helped people understand and talk about alcohol and substance abuse in their individual lives, families, and communities.

Making a Difference

As part of Whole Society Strategies for important health and social messages, PMC has published a total of 10 books in Ethiopia and one book about the effectiveness of using books for social change. All of these books have been distributed to the libraries of government agencies, UN organizations, professional associations, schools, and other relevant organizations.

Project Information

Title: Azurit (“Whirlwind”)
Format: Whole Society Strategy – Book
Location: Ethiopia
Language: Amharic
Duration: February 2012

PMC Country Staff:
Country Representative: Dr. Negussie Teffera

This project funded by

Current World Population


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