COVID-19: PMC provides a trusted voice for high-risk global audiences. Learn More


Global Initiatives

PMC and the Emergent Media Center at Champlain College partnered in 2010 to produce BREAKAWAY, a video game and accompanying toolkit that addresses violence against women, gender inequality, and bullying available in English, Spanish, French, and Portuguese.

PMC and the Emergent Media Center at Champlain College knew a video game could embody entertainment-education, engaging audiences worldwide and instilling important messages. BREAKAWAY  and the BREAKAWAY  Facilitator’s Guide are available for FREE to play or download at To request a DVD version, contact PMC.

BREAKAWAY, the video game, is designed for players to have an enjoyable gaming experience and introduces them to scenarios where they must make choices dealing with gender inequality, violence against women and girls, and bullying.

The BREAKAWAY Facilitator’s Guide, is intended for educators, coaches, and others who work with youth aged 8-15 in both school and non-school settings to navigate the game with the youth in a group environment allowing participants to reflect on their experiences of the game. The facilitator’s guide includes: group physical activities, discussion questions, activity sheets ranging from word searches to creating rap lyrics to comic strips, and image callouts that identify both positive and negative moments in the game related to the issues.

BREAKAWAY Summer Camps began in June 2012, when a small international team of undergraduate students organized and conducted BREAKAWAY sessions at three youth summer camps in the city of Hebron in the West Bank. The BREAKAWAY  game, matched with the BREAKAWAY  Facilitator’s Guide and culturally-appropriate activities developed by local facilitators, positively impacted over 300 children.

Building on the success of the first camp experience, Champlain College put together a team of students, faculty, staff, and college alumna and led the second BREAKAWAY camp in El Salvador in November 2013. The team conducted facilitator trainings and led camps for 60 children. Champlain College plans to return to El Salvador in December of 2014. If your organization is interested in partnering to host a Breakaway summer camp or after-school program, contact Ann DeMarle at

Making a Difference

The United Nations Secretary General Ban Ki-Moon’s “Unite to End Violence Against Women” campaign designates BREAKAWAY  as a key tool in the effort to end violence against women and girls.

BREAKAWAY has reached over 180 countries since its launch in 2010. Champlain College hosted two BREAKAWAY camps – one in Hebron, in the West Bank, and another in El Salvador. Research from the two 5-day youth camps held in El Salvador in 2013 showed that overall, the game and camp experience had a profound impact on participants on awareness, knowledge, attitude, skill building, and initiation of behavioral change regarding gender inequality and violence against women and girls. A team of researchers led by Hua Wang from the University of Buffalo found that the Salvadoran participants overall gave the camp experience a 4.9 rating out of 5.

BREAKAWAY game statistics from December 2011:

• Game had been played in 150 countries
• 2,292 registered users
• 1,132 (49%) users were 18 or under
• Gender of gamers: 704 (31%) female, 1,467 (64%) male, 121 (5%) chose not to answer
• 1,328 characters were created by players with saved data
• 1,175/1,328 (88%) characters have been saved with more positive decisions than negative decisions.

BREAKAWAY website statistics (Dates: June 20, 2010 – Oct 17, 2012)

• 21,128 Unique Visitors
• Visitors from 183 countries

Main Issues this Drama Addresses:

Rights of Women & Girls

All issues addressed by this drama:

Project Information

Format: Electronic Video Game
Location: Worldwide
Language: English, Spanish, French, and Portuguese
Duration: The first three episodes launched on June 22, 2010, the online game can be found here.

News Related to this Project:

Soccer Video Game Developed by College Students Proves to Reduce Violence Against Women and Girls

July 10, 2014 — PMC has pasted the text of this article here. See original post in Huffington Post. By Kayla Hedman During the... Keep reading.



BREAKAWAY was a collaboration between PMC and the Emergent Media Center at Champlain College. BREAKAWAY built on the 2010 FIFA World Cup fever and required two years in development with on-the-ground research and pretesting in South Africa, Eastern Caribbean, and the United States. The game was created by a team of over 70 students at Champlain College’s Emergent Media Center, many of whom aren’t much older than the BREAKAWAY target audience. Students utilized entertainment-education strategies guided by PMC to develop the narrative. Avid gamers themselves, they designed BREAKAWAY to link the winning benefits of respect on the playing field to respectful behavior toward girls and women in the players’ relationships and social interactions.

Issues this storyline addresses:
Current World Population


Net Growth During Your Visit