Coñal Keele


PMC produced Coñal Keele (“Harvesting the Seeds of Life”) in Senegal. This 58-episode radio show aired from October 28, 2008 through May 24, 2009 in Pulaar, a Fula language that is spoken in the Senegal River valley area. Coñal Keele was rebroadcast from May 2009 through November 2009.

Coñal Keele aired two episodes per week on RTS Matam FM 105.5 in the Matam region of Senegal, a region in the Senegal River valley. It was one of two PMC radio shows on the air in Senegal. Ngelawu Nawet (“Winds of Hope”) aired in the Wolof language. Coñal Keele successfully incorporated elements from recent controversial news stories in the region into new episodes and the world-renowned musician Baaba Maal did the theme music. As part of the Whole Society Strategy, there was a regional call-in radio talk show where listeners could voice their comments and feedback about the program.

As with all PMC radio shows, Coñal Keele was created using PMC’s radio show methodology.

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Making a Difference

PMC also worked with RAES (Réseau Africain de l’Education pour la Santé) and the University of California. The Los Angeles School of Public Health provided technical assistance to the Senegalese research team for the baseline and endline studies used to determine the program’s influence. Results found:

• Male listeners of Coñal Keele were 6.1 times more likely to state that “HIV/AIDS can be prevented by limiting oneself to one uninfected faithful partner” than male non-listeners.
52% regularly followed Coñal Keele (broadcast in Matam) compared with 48% for Ngelawu Nawet (broadcast in Dakar and Kaolack).
Regular listenership was more than two times higher for women (72%) relative to men (30%)
Similarly, the distribution of regular listeners was much higher in rural areas (62%) than in urban areas (38%).
By education, listeners with primary education were more dedicated to the dramas (59%) compared with listeners with junior secondary (29%) and senior secondary (12%) education.
63% of listeners were currently married women and men while 37% were non-married.


Male listeners were 6.1 times more likely to state that "HIV/AIDS can be prevented by limiting oneself to one uninfected partner" than male non-listeners.

(RAES and the University of California)

Project Information

Title: Coñal Keele (“Harvesting the Seeds of Life”)
Format: Radio Show
Location: Senegal
Language: Pulaar
Duration: October 28, 2008 — May 24, 2009; Rebroadcast: May 2009 — November 2009

Administrative Team:
Country Representative: Fara Diaw
Finance Assistant: Arame Ndoye Sene

Creative Team:
Producer: Mansour Sow
Assistant Producer: Seydou Diop
Head Writer: Daour Wade
Writers: Baba Demba, Oumou Sow, Ramata Dia, Seydou Diop


Koyli’s story

Koyli is a young woman who lives with her husband Njarel. She is violently beaten by her sister-in-law and her mother-in-law, even though she is pregnant. After the child’s birth, Koyli’s husband secretly gives his newborn daughter to his mother for a circumcision, but the baby hemorrhages and dies. When Koyli gives birth to a second daughter years later, her mother-in-law again wants to circumcise the child, so Koyli decides to go live with her parents. Njarel gets a second wife to appease his overbearing mother. The second wife has a daughter, but she too suffers a hemorrhage during circumcision. Koyli intervenes and saves the girl by taking her to a local hospital. Koyli’s mother-in-law and female circumcision are condemned, Koyli returns to Njarel’s house and their daughter attends school. Koyli leads discussion groups in the community to raise awareness about female circumcision and its dangers.

Bokii’s story

Bokii is a cattle rancher who has a 12-year-old daughter, Leeldo. She is a bright student who dreams of becoming a magistrate or sociologist. Bokii is in serious debt to Kelli, his main buyer. Kelli offers to clear Bokii’s debt in return for marrying Leeldo. On their wedding night, Leeldo tries to run away, but is quickly caught and thrown into the arms of her new husband who consummates the marriage despite Leeldo’s young age. Leeldo becomes pregnant, but she loses the baby during childbirth. The extremely painful labor results in obstetric fistula. Angered that she lost his child, Kelli brutally beats her until Bokii intervenes. Kelli is arrested for illegally selling cattle and is sentenced to two years in prison. Leeldo receives proper medical treatment to recover from fistula and becomes a magistrate, raising awareness about the dangers of early marriage.

Jahdigel’s story

Jahdigel is an 18-year-old girl in her first year of high school when she has sex with a classmate, Sili. Soon after, she discovers she is pregnant. She gets thrown out of school. Jahdigel decides to attempts a secret abortion, which nearly kills her. She must stay at the hospital to recover and the doctor fears she may have HIV/AIDS. Luckily, her test results are negative, but Jahdigel can never have children. After she recovers, she takes a job as a maid and studies to take the baccalaureate exam. Jahdigel passes the exam with honors, but Sili gets caught cheating on the exam and is kicked out of school for five years. Sili is later caught having sex with a minor and sentenced to five years in jail. Meanwhile, Jahdigel gets involved in discussions and meetings at the health center and at schools to provide information to youth about reproductive health, sexually transmitted infections, and HIV/AIDS.

This project funded by

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