CORA

Mexico

PMC collaborated with CORA (Centro de Orientación para Adolescentes) in Mexico on various projects from 2001 through 2011 to address reproductive health across a variety of media.

CORA is a nongovernmental organization in Mexico founded in 1978 with the mission of helping to improve people’s quality of life through promotion of health services regarding sexual and reproductive health. PMC collaborated with CORA on a number of initiatives, including:

Sexpertos Saludables (“Healthy Sexperts”)
This website launched in February of 2011 to create a forum for young men and women to share thoughts and answer questions about sex. The target audience was 11- to 16-year-olds. The site was filled with information and myth-debunking facts, but in such a way that it seemed like it was coming from peers instead of an “official source.” Interactive components included quizzes, a video game, and animations. The animations were two-minute segments with a group of friends dealing with their first sexual experiences. Based on years of research, the serious scenarios were presented with a sense of humor to engage the audience and keep visitors coming back.

Válvula de Escape, Un Espacio Sin Censura. Sexo Netas y Preguntas (“Escape Valve, a Space Without Censorship: Discussion and Questions about Sex”)
In 2007, PMC helped launch this radio talkshow to provide an outlet for teens to discuss issues relating to sexual and reproductive health on the air with health professionals and other teens.

Dimensiones Sexuales (“Sexual Dimensions”)
From 2001-2005, PMC worked with CORA to produce a series of radio mini-serials mixed with radio talkshows in the five states of Mexico with the highest fertility rates. The programs were developed by young people and aimed at youth audiences. PMC and CORA developed a manual for the methodology and expanded the use of the methodology into other states as well as trained health care providers and youth service agency staff in how to effectively deal with adolescent sexuality issues.


CORA (Centro de Orientación para Adolescentes) works to promote sexual and reproductive health, which is why PMC partnered with them for a number of media projects.

Making a Difference

All of PMC’s projects with CORA were able to reach different audiences. For example, Válvula de Escape provided an outlet for teens to discuss issues relating to sexual/reproductive health on the air with health professionals and other teens. In order to gauge the success of the show, a survey of 300 students was conducted in the fall of 2007 at schools in one of the broadcast areas. Respondents were asked a series of questions about their awareness and exposure to the radio program Válvula de Escape; knowledge of HIV and STIs; and knowledge, attitudes, and behaviors with regard to family planning.

73%

When asked to recall youth radio programs about sexuality, 73% of students interviewed mentioned Válvula de Escape.

(PMC Monitoring Research)

92%

Listeners (92%) were significantly more likely than non-listeners (83%) to recognize emergency contraception as a form of birth control.

(PMC Monitoring Research)

93%

Significantly more listeners (93%) compared to non-listeners (72%) correctly indicated that, without an HIV test, “a person can’t tell when another person has HIV just by their appearance.”

(PMC Monitoring Research)

Project Information

Title: Collaboration with CORA (Centro de Orientación para Adolescentes)
Format: Training & Advising – Websites, radio programs, print collateral
Location: Mexico
Language: Spanish
Duration: Variety of projects from 2001-2011

PMC Country Team
Country Representative: Anameli Monroy
Technical Assistant: Leticia Velasco
Accounting & Director’s Assistant: Cristina Torres

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