Elembo

Democratic Republic of the Congo

PMC produced Elembo ("Footprint") in the Democratic Republic of the Congo. This 156-episode radio serial drama aired from February 2015 through August 2016 in Lingala, one of the four national languages of the DRC, spoken in the capital of Kinshasa and in the Equateur and Orientale Provinces.

Elembo aired on eleven community radio stations, twice per week, in Kinshasa in Equateur province and Orientale province. Elembo is one of three unique serial dramas aired in the Democratic Republic of the Congo. Vivra Verra (“Time Will Tell”) was broadcast nationwide on Radio Okapi in French and Pambazuko (“The Dawn”) was broadcast in eastern Congo in Swahili.

As with all PMC radio serial dramas, Elembo was created using PMC’s serial drama methodology.

 

Listen Now

Making a Difference

An estimated 1 million Congolese heard of Elembo and an estimated 681,000 Congolese regularly listened to Elembo, making the cost per regular Elembo listener $0.99 USD (listened once or more every week for 1.5 years).

Family Planning
• Listeners were 4.9 times more likely than non-listeners to say “education of the children” when asked “For what reasons do you generally approve of family planning?”
• Listeners were 1.8 times more likely than non-listeners to say “Limiting the number of children” when asked “For what reasons do you generally approve of family planning?”

Gender Equality & Domestic Violence
• Listeners were 1.8 times more likely than non-listeners to say “Myself” when asked “Who usually makes decisions regarding your own health, you, your spouse/partner, both of you, or others?”
• Listeners were 1.8 times more likely than non-listeners to say “No” when asked “In your opinion is it legitimate for a husband/spouse to beat a wife/partner if she refuses to have sex with him?”

Human Rights
• Listeners were 2 times more likely than non-listeners to say “Yes” when asked “Have you specifically done something to protect the rights of individuals in the past six months?”

Environment
• Listeners were 2.4 times more likely than non-listeners to say “Deforestation” when asked “In your opinion, what are the causes of environmental degradation?”

4.9X

Listeners were 4.9 times more likely than non-listeners to say “education of the children” when asked “For what reasons do you generally approve of family planning?”

(Endline Survey)

$0.99

The cost per loyal Elembo listener was $0.99 USD (listened once or more every week for 1.5 years).

(Endline Survey)

1.8X

Listeners were 1.8 times more likely than non-listeners to say “No” when asked “In your opinion is it legitimate for a husband/spouse to beat a wife/partner if she refuses to have sex with him?”

(Endline Survey)

Project Information

Title: Elembo (“Footprint”)
Format: Radio Serial Drama
Location: Democratic Republic of the Congo
Language: Lingala
Duration: February 2015 – October 2016

Visit Elembo’s Facebook Page!

Download DR Congo Broadcast Map

Administrative Team:
Country Representative: Gabin Kifukiau Mabanzila
Technical Director: Philippe Ntonda Kileuka
Finance Assistant: Lucien Koli Koyazema
Administrative Assistant: Carel Kisiasia Mvuama
Promotion and Communication Assistant: Rosine Dinkala
Cashier: Ciamala Mbueta
Office Agent and Cleaner: Koloni Nzazi Iliwa
Gardner: Max Tamfumu

Creative Team:
Producer: Munganga Kimbuibi François
Studio Technicians: John Kabuika Tshibasu, Patrick Mayamba, Grace Mbuya Ntembo and Luzitu Uyonduka Déogratias
Writers: Christine Mahama Puna (head writer), Freddy Kabeya Tshipamba, Jules Kulumbakana and Arsene Pepe Tonda

News Related to this Project:


Birth Control in Kinshasa: It’s Not All About Availability

July 3, 2017 — In December, a new study from the Democratic Republic of Congo’s capital city, Kinshasa, analyzed the barriers preventing... Keep reading.


Past Successes and Looking to the Future in DR Congo

June 28, 2017 — Population Media Center (PMC), a nonprofit leader in entertainment designed to attract huge audiences and simultaneously improve the... Keep reading.


Local Pastor Teams with Nonprofit to Promote Behavior Change in the Democratic Republic of the Congo

April 20, 2015 — KINSHASA, DEMOCRATIC REPUBLIC OF THE CONGO – When Jean René Kwaka Mbangu and François Kimbuibi Munganga arrived at... Keep reading.


A Spicy New Radio Drama Aims to Bring Positive Social Change to the Democratic Republic of the Congo

February 25, 2015 — KINSHASA, DEMOCRATIC REPUBLIC OF THE CONGO– A new radio drama airing in the Democratic Republic of the Congo... Keep reading.


Storylines


Eyenga's story

The story of Eyenga takes place in Makanisi on the right bank of the Mongala River. Eyenga, a girl of fifteen, is the eldest of five children in a poor family. She is admitted into a college where she meets 17-year-old Kolo. Kolo, the spoiled only son of a wealthy family, lures Eyenga into the world of high-risk sex. Eyenga swings between the wise advice of her friend Diadia – a 16-year-old girl from a modest family – and the wicked allure of Kolo.  Eyenga experiences untold suffering before she finally escapes Kolo’s charm, learns about safe sex, and finds her way.

Issues this storyline addresses:

Sombo’s story

Born and raised in Makanisi, Sombo is a 30-year-old wife and vegetable farmer and the mother of four children. She is expecting a fifth child, and she is exhausted by her frequent pregnancies, but she gets no help from her lazy husband. The many children and her husband’s laziness keep the family very poor. Sombo’s mother-in-law is condescending and disrespectful towards Sombo and her family. With the help of her friend Wiza, a 33-year-old middle-class woman with a big heart, Sombo escapes the clutches of her mother-in-law, Mama na Kolo.

Issues this storyline addresses:

Nkosi's story

Twenty-year-old Nkosi’s story takes place in Ngenze village, located on the bank of a river and surrounded by dense forest. His former classmate, 35-year-old Ndelo (nicknamed “bush meat eater”), drives him to take part in poaching, logging, and illegal trading of natural resources. Many species of trees and wild animals become endangered at the hands of Ndelo and his gang. After many challenges and close calls, Nkosi is inspired by his friend Kaku. Nkosi finally learns to respect and advocate for the protection of the wildlife and flora in the Ngeze forest instead of threatening them.

Issues this storyline addresses:

Pole's story

Pole’s story takes place in Camp Eleka, the refugee camp a few kilometers upstream of Makanisi on the Mongala River. Pole is a trader and the 40-year-old victim of armed conflict. During an attack, his wife was raped and two of his five children were killed. In the refugee camp, Pole lives in the same tent as his mother, Epanza, who mistreats his eldest daughter and despises his wife. Pole, who is distraught by his mother’s cruel behavior but has no money and feels powerless in the situation, finally goes to his friend Toba for help.

Issues this storyline addresses:

This project funded by

Current World Population

7,555,230,926

Net Growth During Your Visit

0

#getreel for Women and Girls

September 12 - October 24, 2017

Learn More

No thanks, close window