Fenote (“The Right Road”) was a radio talkshow that was part of the Whole Society Strategy for the Mieraf (“New Beginning”) radio show. Fenote premiered on October 20, 2010 and aired until June 30, 2011 in Amharic, the official language in Ethiopia, on the National Service Radio of Ethiopia.

Fenote featured live discussions with real-life Health Extension Workers to build trust and encourage utilization of services to improve health delivery and access for people in Ethiopia. Fenote was geared towards encouraging community conversation to share information and exchange ideas among Health Extension Workers and community members as part of the Whole Society Strategy for the radio show Mieraf (“New Beginning”)Fenote included call-ins from listeners where they can discuss the issues raised in Mieraf.

“As a medical student, I knew beforehand the Health Extension Program was a strategy employed by the government, but I had little knowledge of the procedures, the good practices, and the challenges. I now know that the strategy of preventative care greatly reduces mortality rates and plays an important role in the betterment of the health situation of the country.”

Student, Mekele University in Ethiopia

Making a Difference

The conversations generated by Fenote led to far greater understanding among the populace about the importance of health services, particularly the understanding that health services can be preventative and help avoid illness or disease. The program also greatly improved the perception of Health Extension Workes as approachable and personable people with the good health of others at heart.

Main Issues this Drama Addresses:

Rights of Women & Girls

All issues addressed by this drama:

Project Information

Title: Fenote (“The Right Road”)
Format: Whole Society Strategy – Radio Talkshow
Location: Ethiopia
Language: Amharic
Duration: October 20, 2010 – June 30, 2011

PMC Country Staff:
Country Representative: Dr. Negussie Teffera


This project funded by

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