“Find the Balance” PSA

United States

On October 31, 2011, PMC launched a public service announcement, Find the Balance , as part of the 2011 Global Population Speak Out campaign. The two-minute video addresses the world-wide ecological, social, and health ramifications of an ever-increasing global population.

PMC collaborated with The Alchemists, an entertainment company out of Los Angeles, California, to create Find the Balance, a public service announcement designed to show the damaging current resource use, global inequity, and population growth. The global population surpassed 7 billion on October 31, 2011, the day the Find the Balance debuted, and the public service announcement emphasizes the importance of family planning and reproductive health organizations around the world — empowering people everywhere to decide what is best for the health of themselves and their families.

Find the Balance focused on both international and US audiences and media markets.

Find the Balance

Help spread the word. Help build the movement. Help find the balance.

Public Service Announcement Slogan

Making a Difference

The announcement was prominently featured for the entire day of October 31, 2011 on the World News page of NYtimes.com and has received more than 4,500 views on YouTube.


Title: Find the Balance
Format: Issues Advocacy: Population PSA
Location: United States
Language: English
Duration: October 31, 2011 — 2012

Current World Population


Net Growth During Your Visit