Gobe da Haske


PMC produced Gobe da Haske (“Tomorrow Will Be a Brighter Day”) in Niger. This 144-episode radio show aired from February 2006 to January 2007 in Hausa, the most widely understood language in Niger. The program was rebroadcast in 2007-2008.

Gobe da Haske was distributed by First Voice International via satellite to 72 radio stations across Niger: 69 community radio stations and 3 rural radio stations. It aired three times per week (Sunday, Monday, and Wednesday), with each 15-minute episode airing twice on its day of broadcast. PMC worked in collaboration with Initiative Jeunes, a non-governmental youth-focused organization.

As with all PMC radio shows, Gobe da Haske was created using PMC’s radio show methodology.

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Making a Difference

Gobe da Haska was extremely popular during its original run. The story of a real-life Takirki demonstrates the power of Gobe da Haske. Wednesday afternoons were sacred for 13-year old Amitata because she got to listen to her favorite radio program, Gobe da Haske. One Wednesday afternoon, her father, whom she greatly respects, asks her to help him in the field.

This Wednesday’s episode would reveal whether Takirki will have to submit to a forced marriage. Aminata had cried for Takirki in the previous episode and couldn’t wait to find out what would happen. But she won’t disobey her father, so, heart in hand, she follows him to the field.

Her father notices that something is wrong, and finally asks. She blurts out, “Today is Wednesday, and every Wednesday at 5:00 I listen to Gobe da Haske!” Aminata’s father immediately remembers, and apologizes to his daughter. Evening is approaching, and he realizes that she would be too late if she ran home. Instead, they visit Moussa, the farmer in the neighboring field. Thankfully, Moussa has brought his radio, and the three of them tune in just in time to catch the next episode of Gobe da Haske.

In a survey given to listeners after the end of broadcast in 2007, 86.6% of men and 94.3% of women reported to tuning in “always” or “frequently.” Of all households surveyed, 67% were familiar with the program. The vast majority of listeners (94%) had no education or only primary education. The survey also found that:


39% of listeners could identify at least three methods of family planning, compared to 10% of non-listeners.

(PMC Endline Research)


67% of listeners had heard about exploitative child labor, compared to 28% of non-listeners.

(PMC Endline Research)


23% of listeners knew the link between use of family planning and reducing exploitative child labor, compared to 6% of non-listeners.

(PMC Endline Research)

Project Information

Title: Gobe da Haske (“Tomorrow Will Be a Brighter Day”)
Format: Radio Show
Location: Niger
Language: Hausa
Duration: February 12, 2006-January 14, 2007 (with rebroadcast in 2007-2008)

PMC Country Administrative Team:
Country Representative: Hamsatou Ibrahim

PMC Country Creative Team:
Producer: Achirou Wage
Studio Technicians: Massoyi Salaou, Habibou Issa
Writers: Idi Nouhou, Hassana Ouattara, Noureni Ocquet


Kokari’s Story

Kokari is a bright, but mischievous, young boy from a poor family. One day, he meets El Hadj Katakoré, a voracious businessman and trafficker of drugs and children. Kokari begins to dream of working for Katakoré to earn money for his family. When his father leaves the country to seek his fortune, Kokari becomes involved in work for Katakoré, and eventually goes to work for him in the mining city, hoping for a good job. Instead, he finds brutal working conditions and receives no pay, and a serious mining accident soon kills his best friend and lands Kotari in the hospital. There, he is reunited with his mother, and agrees to return to school upon his recovery. Katakoré is arrested for child trafficking, murder, and swindling, and is forced to pay damages to his victims – including Kokari’s family.

Takirki’s Story

At the beginning of the program, we find young Takirki innocently singing with her friends. Soon, however, her parents decide to send her off to marry a much older man. Takirki is forced to abandon her studies, and is soon expected to provide children to her new husband. As the fifth wife, she is almost as young as the oldest child in the household. Determined to pursue an education, Takirki eventually gets her husband’s permission to return to school. She proves that girls can contribute to their families in more ways than their dowry.

Issues this storyline addresses:

Malam Batata's story

Batata is suffering financially, so he brings his family to work at a construction site with him to earn more pay, but then he has trouble getting the money owed to him. His youngest child is diagnosed with malnutrition, and the nurse tells Batata’s wife, Hakuri, that she is pregnant. Desperate for money, Batata falls into the trap of Magagia and Katakoré, and agrees to transport children to the mines in exchange for money. Batata at first feels guilty about who he has become, but dreams of the gold he will receive distract him from his conscience. Not long after, Batata finds himself in jail. He feels remorse and determines to start an honest life. His lawyer defends him, arguing that he was a victim of Katakoré all along. He is permitted to go home, where he is welcomed with open arms and at last meets his newborn son.

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