Hangi Ala’ah


PMC is producing Hangi Ala'ah ("Focus on Children") in Ethiopia. This 60-episode radio talk show aired April 26, 2019 in Afar, spoken by the Afar people in Ethiopia.

Hangi Ala’ah, with Daryel (“Care for Children”), is part of a larger project aimed at influencing mothers’ and caregivers’ knowledge, attitudes, and adoption of appropriate hygiene and care practices for children. It is also to bring about improved knowledge on Acute Watery Diarrhea (AWD) outbreak, prevention, and treatment mechanisms.

As with all PMC radio shows, Hangi Ala’ah is created using PMC’s methodology.

Making a Difference

It’s too soon to know the full impact Hangi Ala’ah will have. The goal of the talk show is to influence mothers’ and caregivers’ knowledge, attitudes, and adoption of appropriate hygiene and care practices for children, and also bring about improved knowledge of Acute Watery Diarrhea (AWD) outbreak, prevention, and treatment mechanisms.

Main Issues this Drama Addresses:

Rights of Women & Girls

All issues addressed by this drama:

Project Information

Title: Hangi Ala’ah (“Focus on Children”)
Format: Radio Talk Show
Location: Ethiopia
Language: Afar
Duration: April 2019 – ongoing

Administrative Team:
Country Representative: Hailegnaw Eshete
Finance Assistant: Belai Shiferaw
Driver: Mengistu Tadelle

Creative Team:
Producer: Hassen Ahmed & Mohammed Ali
Studio Technician: Mesfin Assefa

News Related to this Project:

PMC Celebrates Global Handwashing Day: Hygiene Education in Remote Areas

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Yetunde's Story

After graduation from college, Yetunde is forced to return to her village against her desire to get a better life for herself in town. Upon her arrival in the village, she is faced with different types of challenges ranging from dealing with a brutal stepmother to meeting her daily needs for survival in the village. She eventually finds herself caught between her desire to plan her life for a better future and the immediate pressure from her stepmother and father to settle down with the most eligible bachelor in the village. Abi, the most eligible bachelor, wants to marry her but insists on having plenty of children to further his “legacy”, even though Baale and others in town openly discuss the dangers of having more children than they can care for. Being pushed by those close to her in different directions, Yetunde has to make a decision which will dictate the path her life will take.

Omolara's Story

Omolara is a newly admitted student in the College of Education in the Akoko Ara, caught between keeping her home-grown values and following the social influences of Bukky, her schoolmate and childhood friend. Omolara doesn’t want to be careless and get pregnant, but Bukky keeps encouraging Omolara to explore all the chances before her, feeling that the risk is low without her family to monitor her and with so many ways to end a pregnancy. After her friend Kemi’s secret abortion ends tragically and puts Omolara in bad light, she becomes even more skeptical, which pushes her to return focus to her studies once more. However, eventually put in an impossible situation that involves a rape, embarrassment, and ostracization, Omolara is faced with high-risk decisions that shape her health and relationships in unpredictable ways.

Kola's Story

Kola is a fine gentleman who believes in love and is preparing to marry a woman from the northern part of the country, Amira. Amira is also his sister Bisola’s friend. Bisola isn’t comfortable with the idea and would do anything to make sure the marriage does not hold. Against all odds, Kola insists and marries Amira. However, their difficulties aren’t over; worried about the challenges that come with marriage and Amira’s behavior, outside pressures shape Kola. With a strong influence from Lamidi who is of the opinion that women must be punished either physically or otherwise if found wanting, Kola makes a tough choice that changes his life.

This project funded by

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