HIV/AIDS Serial Drama Workshop


PMC provided a PMC workshop for writers to support understanding of what it would take to develop a radio serial drama in Malawi. This one-week workshop took place in Blantyre, Malawi from June 17 – 24, 2004.

PMC provided a one-week PMC workshop in Malawi for key agencies interested in developing a radio serial drama about HIV/AIDS and reproductive health geared toward health surveillance workers, health care providers, agricultural extension workers, police, soldiers, teachers, and others on the “frontline” in the fight against HIV/AIDS. Prior to the workshop, PMC conducted formative research (a crucial component to PMC methodology), which informs the storylines, settings, and characters.

Participants in the workshop included representatives of the Health Education Unit of the Ministry of Health, the HIV/AIDS Education Unit of the Ministry of Education, the Ministry of Information, the Ministry of Youth, the Ministry of Agriculture, Malawi Broadcasting Corporation, Story Workshop, UNFPA-Malawi, and the UNFPA country support team from Harare, Zimbabwe.

PMC provides general workshops like this one in Malawi for people who are looking for a basic understanding of the PMC approach to entertainment-education as an effective behavior change communications approach.

Making a Difference

PMC was able to educate a large number of individuals from a wide array of organizations about the basic elements of the PMC methodology. This information equipped them to be able to think about future behavior change communications strategies and approaches to addressing any number of health or social issues in addition to HIV/AIDS, the topic of concern at this workshop.

Main Issues this Drama Addresses:

Rights of Women & Girls

All issues addressed by this drama:

Project Information

Title: “Application of the Sabido methodology to Develop a Radio Serial Drama for Distance Learning on HIV/AIDS/SRH and Gender for Frontline Workers.”
Location: Blantyre, Malawi
Format: PMC Workshop
Duration: June 17-24, 2004

PMC Trainers
Tom Kazungu, PMC Trainer, Kenya
Bill Ryerson, PMC President


This project funded by

Current World Population


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