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Isbadalka Maalmaha

PMC is producing Isbadalka Maalmaha ("Changing Days") in Kenya. This 104-episode radio show will be on air through 2021. Isbadalka Maalmaha is in the Somali language, a popular spoken language in the broadcast regions.

Isbadalka Maalmaha is produced as part of UNFPA/UNICEF’s Joint Programme on the Elimination of Female Genital Mutilation. The show airs twice weekly on two radio stations covering different regions across Kenya, including Garissa, Wajir, Nairobi, and Tana River. Audio recordings are also available on digital platforms like Facebook and YouTube. Isbadalka Maalmaha is produced in the Somali language, which PMC determined was the language likely to reach the most listeners in the broadcast regions.

Other issues addressed in Isbadalka Maalmaha include female genital mutilation, family planning, adolescent reproductive health, child marriage, and gender-based violence.

As with all PMC shows, Isbadalka Maalmaha was created using PMC’s social change methodology.


"Isbadalka Maalmaha is changing the way we see some issues affecting our society such as female genital mutilation, family planning, and many others. Indeed, these are changing times."

Listerner, Kenya

Making a Difference

It is too soon to know the full impact Isbadalka Maalmaha will have.

Title: Isbadalka Maalmaha (“Changing Days”)
Format: Radio Show
Location: Kenya
Language: Somali
Duration: January 2021 – December 2021

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Administrative Staff

Country Director: Tom Kazungu
Marketing & Communications Officer: Iddy Mwangi
Finance Officer: Enock Enyakai
Administrative Assistant: Faith Ndanu
Driver: Justin Chea
Messenger: Raymond Melle

Creative Staff

Producer: Suleiman Sharif
Studio Technician: Stephen Kazungu
Head Writer: Mohammed Fattah.
Writers: Fatuma Noor, Nasra Hussein, Ali Musdaf Noor
Actors: Amina Musdaf, Hafsa Hussein, Faduma Yusuf, Abdirashid Kadiye, Feisal Bishaar, Abdirashid Mohammed, Nasteha Mohammed Dhore, Asiya Osman, Abdinasir Kulah, Mohammed Ali, Fardhowsa Wardheere, Faduma Ibrahim, Farhan Ahmed Abdirahman, Farhia Bare, Abdirahman Taakoy, Ayman Ahmed, Nasteha Bishar, Abdulahi Shukri, Asmahan Shukri, Nasteha Hashim, Abdimajid Adow, Nasra Hassan, Mohamed Abdifattah, Aisha Hussein, Nasro Abdijalili.

Storylines


Abdi's Story

Abdi and Shukri live with their 10-year-old daughter, Hamdi, in Garasley. While growing up, Abdi was told that he could never marry an uncircumcised girl, and because of this belief, he wants his daughter to be circumcised so she too can be married off to a husband.

Abdi may have a change in heart when he realizes the pain and suffering Hamdi would experience from genital mutilation.

Issues this storyline addresses:

Guled's Story

Guled is very much in love with his wife, Aisha, who is also his cousin. He hopes to have a lot of children as he believes that the more children a man has is a sign of masculinity and strength. In his mind, Aisha should be giving birth every two years. Aisha does not agree and wants to space out the time between children and prioritize her health. Guled has friends influencing his decisions too, like Colaad who continues to tell him to have all his children while he is young and strong. Will Guled and Aisha find a way to communicate and work through these decisions together?

Issues this storyline addresses:

Osman's Story

Osman is a driver working for Mohan Transport company. He does not respect women and believes women were made to please men. He believes that his wife, Anab, is only a tool for his pleasure and regularly abuses her — both emotionally and physically.

Osman is slowly influenced by Batula and begins to see that his actions toward his wife were wrong. He even joins an anti-gender-based violence campaign.

Issues this storyline addresses:

Halima's Story

Halima runs a small tea shop while her husband, Dhaqane, is employed by Collaad. Neither of them makes a lot of money to buy healthy groceries. When Halima gets pregnant and visits the clinic for the first time, she is advised that she needs to eat better as she may become malnourished. Because of their financial situation, Halima cannot buy the foods for a balanced diet and her situation deteriorates. She ends up in the hospital needing medical help. Unfortunately, her mother-in-law, Hibaaq, doesn’t understand why she is sick and thinks she is overreacting.

Halima gives birth, but their child does not survive the premature birth. When Halima gets pregnant again, she vows to do things differently and do everything she can to have a happy and healthy baby.

Issues this storyline addresses:
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