PMC is producing Kwishilya (“Over the Horizon”) in Zambia. This 156 episode radio show airs from January 2019 to July 2020 in Bemba, one of Zambia’s official languages.

Kwishilya releases 2 new episodes a week, with additional reruns for each new episode. It is airing on various community stations in the Muchinga, Luapoula, and Central Provinces. Bemba was selected as it is the most widely spoken and understood in the areas of broadcasting.

This show is meant to address adolescent reproductive health, education, child marriage, HIV/AIDS, family planning, and gender-based violence.

As with all PMC shows, Kwishilya was created using PMC’s methodology. 

Making a Difference

PMC started working in Zambia in 2018 as part of The Community Radio Program to Improve the Health of Women and Children. The three-year project included the production of two new unique radio shows and accompanying mass media campaigns. Supported by the United States Agency for International Development (USAID), the broadcasts encouraged behavior change around crucial health and social issues in five Zambian provinces. Kwishilya was broadcast in Muchinga, Luapula, Northern and Central Provinces and Siñalamba was broadcast in Western Province.


41.8% Zambians (aged 15-49 women and 15-59 men) in the target broadcast provinces (Central, Luapula, Muchinga, Northern) listened “weekly” to Kwishilya. This amounts to an estimated 659,440 weekly listeners.

(PMC Endline Data)


Using the estimated audience of 659,440 and the total program cost, the cost per regular listener for the entire drama is approximately $2.12 U.S.

(PMC Endline Data)


92.2% of Kwishilya listeners approve of couples using a method of family planning to delay or avoid pregnancy.

(PMC Endline Data)


79.8% of Kwishilya have discussed family planning with their spouse or partner in the past six months.

(PMC Endline Data)


Kwishilya listeners are 1.49 times more likely than non-listeners to use a family planning method.

(PMC Endline Data)


Kwishilya listeners were 1.58 times more likely than non-listeners to know the benefits of exclusively feeding infants younger than six months breast milk is that milk has all the nutrients.

(PMC Endline Data)


Kwishilya listeners were 1.22 times more likely to agree with the statement, “Girls should be encouraged to complete their secondary education or higher — even after childbirth.”

(PMC Endline Data)

Project Information

Title: Kwishilya (“Over the Horizon”)
Format: Radio Show
Location: Zambia
Language: Bemba
Duration: January 2019 – July 2020 

Administrative Staff:
Country Representative: Charles Kalonga
Deputy Representative: Eric Chiyombwe
Financial Officer: Rabecca Sinyangwe
Marketing & Communications Officer: Mwaka Namwinga
Administrative Assistant: Natasha Mwansa
Moses Mapundu

Creative Staff:
Producer: Bridget Muvunda
Studio Technician: Patrick Chongo
Head Writer: Chengo Musakanya


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April 9, 2021 — The United States Agency for International Development (USAID) Zambia has extended its support for two popular radio shows... Keep reading.

On the Airwaves and in the Homes of Zambians: The Impact of Kwishilya and Sinalamba

February 15, 2021 — In 2020, two popular Zambian radio shows ended – storylines were wrapped up and characters made their final... Keep reading.

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September 1, 2020 — Jonas Chindamba walked 104 miles from his home village in Zambia to the Mpika Community Radio station to... Keep reading.

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Chomba Bweupe Chaibela Jr. aka CBC Danger's Story

Chomba Bweupe Chaibela Jr., aka  “CBC Danger”, is a charismatic 25-year-old man from the village of Chaibela. CBC Danger is troubled because he must deal with the pressures of living up to his father’s legacy. In the village of Chaibela, having more children is associated with having a higher social status. If CBC Danger wants to live up to his father’s legacy, he must forego his methods of family planning to ensure he will have children. However, CBC Danger’s elder sister, Nachilindi, has an opposing view as she knows the dangers of not using family planning methods and warns CBC Danger of his risks. What will ‘CBC Danger’ do? Will he succumb to this pressure or listen to Nachilindi?

Issues this storyline addresses:

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Issues this storyline addresses:

Katoloshi's Story

Katoloshi Chimbafwile was born in 1990 in the Peri-Urban city of Pupwe Chulu. Katoloshi is an impressionable married man with a two-faced mother, Bana Kalulete, who tries to impose her own ideals into her son’s home. Katoloshi’s mother believes she is correct about the traditional ways of marriage, but when Katoloshi’s marriage hits a rough patch will he follow her ways or will he look to his happily married friend, Chileshe, for help?

Issues this storyline addresses:

Mwenya's Story

Mwenya is a 20-year-old young and naive woman who just got married in the village of Chilye. Her busy husband is rarely home, meaning she must take care of her home and build the family by herself. As if that wasn’t enough, Chilye has a mother-in-law scrutinizing her every move. Fortunately, Chilye has a good friend in Chupo, who helps her through her hard times.

Issues this storyline addresses:

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