National HIV/AIDS Strategy


PMC provided consultation to Swaziland’s government ministries and organizations to create a national strategy to change the attitudes of the faith and medical communities toward HIV/AIDS. The strategy development session took place in Mbabane, Swaziland from October 8-10, 2002.

PMC, along with Transworld Radio, the Medical Institute, and Shellbook Publishing Systems, worked to develop a national behavior change communications strategy in Swaziland.  The results from this strategy development session included a national, community-based, family-focused, HIV prevention project and the plan for a series of Swaziland-developed radio serial dramas. However, funding changed and PMC instead offered a PMC workshop for three pre-existing TV shows on PMC’s methodology for creating serial dramas.

Making a Difference

Around the time the national HIV/AIDS strategy began, the Swaziland government had no national communication strategy with regard to the HIV/AIDS crisis. The development of this national media strategy, combined with the PMC workshop provided for three pre-existing TV programs, helped support the development of the National Emergency Response Committee on HIV/AIDS (NERCHA), which was developed by the Swaziland government the following year, in 2003. The strategy was particularly effective because of its inclusion and focus on faith-based organizations. Most Swazis are very religious, with 833,000 people (82% of the population) recognizing themselves as Christians.

Main Issues this Drama Addresses:

Rights of Women & Girls

All issues addressed by this drama:

Project Information

Title: Swaziland National HIV/AIDS Strategy Planning Session
Format: National Media Strategy
Location: Mbabane, Swaziland
Duration: October 8-10, 2002

 PMC Trainers
Kriss Barker, PMC Vice President for International Programs
Negussie Teffera, PMC-Ethiopia Country Representative


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