Building global sustainability for today and for tomorrow all begins with the rights of women and girls. The right to education, economic independence, and reproductive autonomy are the building blocks and must-haves for gender equality and a climate-conscious world.
PMC Program Manager
While it’s too soon to share the overall impact of Nekakat, there are dozens of listener groups across the region providing feedback and expanding messages and perspectives from the show to families and neighbors.
PMC launched Nekakat in Ethiopia in December 2020. This 156-episode radio show will air through 2022 in Amhara, Tigray, Oromia, and other Amharic speaking regions.
Nekakat follows several storylines and characters facing decisions on the core issues of the show — family planning, gender-based violence, female genital mutilation, and child marriage.
PMC’s transformative storytelling began in Ethiopia, with the first PMC stories for social change broadcasting in 2002. The significant impacts of previous programs in Ethiopia — such as Yeken Kignit and Sibrat — laid the groundwork for a successful launch of Nekakat.
To complement Nekakat, PMC-Ethopia launched the radio talk show Yalaleke Guzo (“Unfinished Journey”). The 30-minute episodes illuminate the issues in Nekakat with expert interviews, related news articles, health tips, and featured personal stories.
The cross-platform digital ecosystem for Nekakat is extensive, allowing audiences to engage with characters and storylines in a variety of formats — including video versions of each episode and a mobile app.
Each radio episode is available on YouTube shortly after its original broadcast. Visuals of each episode are added to the radio dialogue along with sign language interpretations. Nekakat is the first PMC radio show to develop visual sign language translations, expanding audience reach and addressing access barriers.
The Nekakat mobile app, available on Andriod, provides fans with access to all the episodes in one central location along with push notifications when new episodes are available.