Radio Show
Acting together, the Ethiopian Government and United Nations Fund set life-changing objectives for Ethiopians. One of their goals was to achieve zero tolerance for female genital mutilation (FGM) by 2024. They also aimed to increase the contraceptive prevalence rate (CPR) among women of reproductive age. To support these goals, PMC-Ethiopia strategically designed and launched Nekakat ("Cracked"). This radio show was purposefully created to educate and entertain listeners, serving as a crucial component of a nationwide communications campaign focused on these critical issues.
“By addressing family planning, sexual and gender-based violence, child marriage, and female genital mutilation, PMC is contributing to a more equitable Ethiopia.”
– Wendi Stein,
PMC Program Manager
Nekakat teaches so many lessons about different socially important issues even within one episode.”
– Female Listener

Nekakat made a lasting impact by shedding light on cross-cutting issues, inspiring women and girls to rewrite their life stories. It addressed critical issues such as sexual and gender-based violence, child marriage, female genital mutilation, family planning, reproductive health, women’s empowerment, and gender equity sparking dialogue, opening minds, and driving social change.

Listening Together

How radio listener groups in Ethiopia support dramatic change on complex issues.
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PMC launched Nekakat in Ethiopia in December 2020. This 156-episode radio show aired through 2022 in Amhara, Tigray, Oromia, and other Amharic speaking regions.

Nekakat  followed several storylines and characters facing decisions on the core issues of the show — family planning, gender-based violence, female genital mutilation, and child marriage.

PMC’s transformative storytelling began in Ethiopia, with the first PMC stories for social change broadcasting in 2002. The significant impacts of previous programs in Ethiopia — such as Yeken Kignit and Sibrat — laid the groundwork for a successful launch of Nekakat.

To complement Nekakat, PMC-Ethopia launched the radio talk show Yalaleke Guzo (“Unfinished Journey”). These 30-minute episodes shed further light on the issues in Nekakat with expert interviews, related news articles, health tips, and featured personal stories.


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