PMC launched Nekakat (“Cracked”) in Ethiopia in December 2020. This 156-episode radio show will air through 2022 in Amhara, Tigray, Oromia, and other Amharic speaking regions.

Nekakat follows several storylines and characters facing decisions on the core issues of the show — family planning, gender-based violence, female genital mutilation, and child marriage.

Ethiopia is the first country in which PMC broadcast long-running serial dramas for social change, beginning in 2002. The significant impacts of previous programs in Ethiopia — such as Yeken Kignit and Sibrat — laid the groundwork for a successful launch of Nekakat. 



"By addressing sexual and gender-based violence, child marriage, and family planning PMC is contributing to a more equitable Ethiopia. A world in which girls and women are not harmed and in which boys and men and women and girls can embrace their full potential."

Wendi Stein, PMC Program Manager

Making a Difference

It’s too soon to know the full impact Nekakat will have. The goal of the show is to address and create awareness around family planning, sexual and gender-based violence, child marriage, and female genital mutilation.

Project Information

Title: Nekakat (“Cracked”)
Format: Radio Drama
Location: Ethiopia
Language: Amharic
Duration: December 2020 – 2022

PMC-Ethiopia Website

Follow Nekakat on Facebook!

PMC In-Country Team

Administrative Team

Country Representative: Dr. Hailegnaw Eshete
Technical Team: Tigist Moges (Project Coordinator), Solomon Tesfaye (Senior Communication expert), and Biresaw Geremew (Senior M&E officer)
Finance Team: Geremew Dessalegn, Amha Tameremariam
Administrative Assistant: Hanna Kidane
Driver: Mengistu Tadelle

Creative Staff

Producer: Mesfine Assefa
Associate Producer: Daniel Berhanu
Head Writer: Addisu G/Maryam
Writers: Eden Kifle, Seada Mohammed, Bizuwork Waktola and Addis G/Maryam

News Related to this Project:

PMC Illuminates the Rights of Girls, Rights they May Not Know they Have

October 7, 2021 — At 16, Lamrot couldn’t have guessed that she would become a role model in her Ethiopian town for... Keep reading.

Supporting Actors For Dramatic Change: Ethiopian Radio Listener Groups

June 4, 2021 — Since our founding, Population Media Center (PMC) has cast itself as a reliable co-star with the creative talent,... Keep reading.

PMC Returns to Ethiopia to Address Family Planning, Gender-Based Violence, and More

December 16, 2020 — Ethiopia was the first country in which Population Media Center (PMC) broadcast long-running radio shows for social change,... Keep reading.



Begashaw is an only child and a “momma’s boy”; a man used to having his own way — whatever he wants he takes. He grew up expecting the world to bow at his feet, a trait encouraged by his mother who spoiled him at every available opportunity. Even after marrying, his mother continues to play a big part in his life and insists that he has many children despite his financial challenges and his wife recently giving birth. Birhanu and Tizita, best friends to Begashaw and his wife, point out these factors as viable reasons to wait and plan their family. Begashaw is torn between listening to his mother and his best friends.

Issues this storyline addresses:


Masresha’s father is huge presence in his life. He was raised in a home where men are considered superior to women. His father, Alemneh, mistreated the women in his life and made no apologies about it. When asked how many children do you have, Alemneh answers, “One”, ignoring the daughters entirely. Masresha falls in love with and marries Tadessu, an ambitious, smart and determined woman. Masresha’s beliefs, which are rooted in his upbringing, are tested when Tadessu begins to pursue a career. His father tells him to watch out. Masresha’s marriage starts to suffer because of his jealousy, inability to communicate his wife, and aggressive behavior. His best friend shows him shows him another way. What will Masresha decide? Can he save his marriage?

Issues this storyline addresses:

Asfaw and Tenaye

Asfaw and Tenaye are an ideal couple. Financially, they do well enough to get by on day-to-day basis. They have one child and a firm standing on tradition. However, this standing gets tested when it is time to circumcise their only daughter. What do they do? Do they listen to Asfaw’s mother who tells them this is an expected rite of passage for any girl child, or will they listen to Tenaye’s mother who uses her own negative experience to stress that this is an unacceptable practice with dire consequences?

Issues this storyline addresses:


Gizachew married his wife when she was a teenager through abduction. It was not an ideal scenario for the foundation of a happy union, but they made it work eventually;  they have a happy home with two lovely children. Gizachew loves his wife dearly and he knows she loves him too. But Gizachew’s past starts to haunt him when his father suggests that his daughter, who is now becoming a teenager, should be considered for marriage. Gizachew is torn. Does he stop her schooling and marry her off at a young age or will his daughter’s destiny be of her own choosing? The situation is heightened when his daughter is kidnapped; his wife will not tolerate such an act while his traditionalist father says the abduction is a rite of passage. Which path will Gizachew take?

Issues this storyline addresses:

This project funded by

Current World Population


Net Growth During Your Visit