project

Toma Mi Mano

format
Radio Show
location
Guatemala
In 2018, we embarked on a 156-episode journey together in the heart of Guatemala. And now, the story continues! Toma Mi Mano is making a triumphant return in 2024, promising a new season of heartwarming narratives, diverse perspectives, and the same commitment to changing lives through the art of storytelling. Tune in not only from Guatemala City and its surrounding areas but also from across the United States.
“We will bring this radio show to broadcast to change lives in Guatemala in a totally different way.”
– Natalia Cereser
“I think it’s interesting how the different stories are developing… they’re a reflection of life and our culture.”
– Listener

2021 Mexico Broadcast

Toma Mi Mano will air five days a week on Radio Huayacocotla: La Voz de los Campesinos (“The Voice of the Campesinos”), an indigenous community radio station with a direct audience of 600,000 listeners. The broadcast will reach seven states in Mexico: Hidalgo, Veracruz, San Luis Potosí, Puebla, Estado de México, Querétaro and Tamaulipas.

New epilogues with updated messaging for the Mexican audience will air after each show – including epilogues promoting OrientaSex’s hotline from MEXFAM (the Planned Parenthood affiliate in Mexico). In addition to new epilogues, other programs on Radio Huayacocotla will cross-promote Toma Mi Mano and host live call-in shows to discuss storylines with listeners. The broadcast will also be shared and promoted on Radio Huayacocotla’s Facebook page.

Toma Mi Manohas also been picked up by Spanish Public Radio, which will simulcast the Radio Huayacoctla daily stream.

PMC produced Toma Mi Mano (“Take My Hand”) in Guatemala. This 156-episode radio show aired from March 2018 to September 2019 in Spanish, Guatemala’s official language.

Toma Mi Mano aired on 51 radio stations in all 22 states (referred to as departments) in Guatemala. In 2021, Toma Mi Mano will air in Mexico in Northern Veracruz and Eastern Hidalgo.

As with all PMC radio shows, Toma Mi Mano was created using PMC’s methodology for long-running entertainment that changes lives. PMC partnered with Lafábrica&jotabequ, a subsidiary of GREY International in Guatemala, to promote and create the show.

Wendi Stein, Program Manager of PMC for Guatemala, said: “We are delighted with this alliance; the natural overlap in the previous work of La Fábrica, its understanding of the market and its talented team will contribute to a new radio program that will help to improve the lives of some of the people in most need in Guatemala.”