Toma Mi Mano

Multiple Countries

PMC produced Toma Mi Mano ("Take My Hand") in Guatemala. This 156-episode radio show aired from March 2018 to September 2019 in Spanish, Guatemala's official language.

Toma Mi Mano aired on 51 radio stations in all 22 states (referred to as departments) in Guatemala. In 2021, Toma Mi Mano will air in Mexico in Northern Veracruz and Eastern Hidalgo.

As with all PMC radio shows, Toma Mi Mano was created using PMC’s methodology for long-running entertainment that changes lives. PMC partnered with Lafábrica&jotabequ, a subsidiary of GREY International in Guatemala, to promote and create the show.

Wendi Stein, Program Manager of PMC for Guatemala, said: “We are delighted with this alliance; the natural overlap in the previous work of La Fábrica, its understanding of the market and its talented team will contribute to a new radio program that will help to improve the lives of some of the people in most need in Guatemala.”

2021 Mexico Broadcast

Toma Mi Mano will air five days a week on Radio Huayacocotla: La Voz de los Campesinos (“The Voice of the Campesinos”), an indigenous community radio station with a direct audience of 600,000 listeners. The broadcast will reach seven states in Mexico: Hidalgo, Veracruz, San Luis Potosí, Puebla, Estado de México, Querétaro and Tamaulipas.

New epilogues with updated messaging for the Mexican audience will air after each show – including epilogues promoting OrientaSex’s hotline from MEXFAM (the Planned Parenthood affiliate in Mexico). In addition to new epilogues, other programs on Radio Huayacocotla will cross-promote Toma Mi Mano and host live call-in shows to discuss storylines with listeners. The broadcast will also be shared and promoted on Radio Huayacocotla’s Facebook page.

Toma Mi Mano has also been picked up by Spanish Public Radio, which will simulcast the Radio Huayacoctla daily stream.




Toma Mi Mano

Making a Difference

It’s too early in the project to have results, but we conducted regular monitoring and evaluation activities during broadcast and we are conducting a nationally representative impact study post-broadcast.

Main Issues this Drama Addresses:

Project Information

Title: Toma Mi Mano (“Take My Hand”)
Format: Radio Show
Location: Guatemala
Language: Spanish
Duration: March 2018-September 2019

Administrative Team:
Resident Representative: Natalia Cereser
Project Manager: Beatríz Nájera (lafabrica)
Creative Director:  Pablo Zuloaga
Production Director: Fernando Salgado
Media Director: Johanna Ramírez
Digital Director: Rodrigo Escriba
Digital Project Leader: Emilio Espinoza
Digital Creative Director: Estuardo Polanco
Digital Designer: Rogelio Obregón
Events Coordination: Monica Franco
Graphic Creative: Javier Diaz
Media Planner: Geovany Canel
Community Manager: Maria Fernanda Miranda


Creative Staff from FGER (Federación Guatemala de Escuela Radiofónicas):
Artistic Director: Danny  Molieri
Creative Director: Karin Coc Cuc
Publicist & Social Communicator: Paola Hernández
Producer: Edgar Palencia
Assistant Producer:  Ángela María García López
Studio Technician: Edino Quex
Audio Technician: Jorge Hernández
Writers: Ana Elisa Gudiel Jovel, Pablo Siguenza Ramírez, Ixmucané Ceto Morales, and Sergio Chen

News Related to this Project:

A Visit to Radio Huayacocotla In Veracruz, Mexico

September 1, 2021 — While walking the streets of Huayacocotla in Veracruz, Mexico, you will find men, women, and children carrying small... Keep reading.

From Guatemala to Mexico: PMC Radio Show Launches in June

May 17, 2021 — Population Media Center (PMC), a nonprofit leader in entertainment for social good, has announced a partnership with Radio... Keep reading.

A Message from Bill Ryerson, President and Founder of Population Media Center

March 17, 2020 — This message was updated on November 11, 2020 Dear friends of PMC, As humanity continues to fight the... Keep reading.

2020 PMC CineStory Scholarship Winner Announced

March 2, 2020 — CineStory is excited to announce that the writing team of Paul Karp and Sara Dolin has been awarded... Keep reading.

Staff Spotlight: Carlos Zaldaña

February 28, 2020 — Toma mi Mano (“Take My Hand”) concluded this fall in Guatemala after a celebrated 156-episode run. We connected... Keep reading.

Toma Mi Mano Begins Broadcast in Guatemala

March 6, 2018 — Population Media Center (PMC), an international nonprofit that creates hit entertainment to address the rights of women and... Keep reading.

Population Media Center Partners with Marketing Team in Guatemala to Stop Teen Pregnancy and Sexual Abuse

December 19, 2017 — Population Media Center (PMC), an international nonprofit that creates hit entertainment to address women’s rights and the environment,... Keep reading.


Jefferson's Story

Jefferson loves his wife Andrea and their daughter Emma, but their small family is continuously in turmoil because of the interference of Jefferson’s father. Jefferson’s complaints at work draw the attention of his boss – who tells Jefferson that he has to decide if his relationship with his father is more important than the well-being of his family. After years of living under his father’s thumb, deciding to take charge of his life will be a difficult endeavor with high stakes.

Issues this storyline addresses:

Ruth’s Story

After years of sexual abuse, Ruth thought she was free of her uncle. He fled after a violent beating, afraid of the repercussions. Now Ruth has a stable job, has met the love of her life, and sees a future where she gets to live the life she wants. But her uncle has returned. Always the predator, Ruth’s uncle is now paying attention to Ruth’s teenage sister. Ruth will have to choose. Her mother urges her to stay quiet so her shameful secret of being abused isn’t discovered. But the love of her life urges her to step forward. It’s time to finally stop her uncle, even if it means potentially putting herself in harm’s way by telling the truth.

Issues this storyline addresses:

Alex’s Story

Alex’s only family is his brother, but Alex isn’t sure the family business is right for him. Alex wants to be a great soccer player, but he wonders if the guidance and support of his coach will be enough to help him succeed, or if his brother’s predictions are right – that he will fail if he pursues soccer and that his best chance for a good life is to follow in his brother’s footsteps and join his gang. Alex will have to decide between the streets and the soccer field, knowing that if he chooses soccer he’ll turn his back on his only family.

Issues this storyline addresses:

Esperanza's Story

After raising her children, now Esperanza has to raise other people’s children: her grandchildren. What was hard the first time around seems even harder now. Her granddaughter has become a beautiful teenager who is discovering her sexuality. Esperanza is filled with fear, hoping history does not repeat itself. She asks the advice of two very different women and must navigate difficult decisions and scarred emotional terrain. Over time, Esperanza will discover that love and trust is the true answer.

Issues this storyline addresses:

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