Vencer el Miedo

Mexico

PMC co-produced Vencer el Miedo ("Overcome the Fear") with Televisa in Mexico. This 47-episode television show aired from January 20th, 2020 to March 22nd, 2020 in Spanish.

Vencer el Miedo main cast with Las Estrellas logo, Vencer el Miedo logo, and spanish caption Lider en su barra de horario, 3.2 millones de personas

Main cast of Vencer el Miedo

Vencer el Miedo aired on Canal de las Estrellas in Mexico, reaching over 3 million viewers each day. Vencer el Miedo was rated #1 in its timeslot and #1 for open TV nationwide by viewership. Vencer el Miedo is currently being broadcast in Nicaragua and the Dominican Republic.

The 47-episode, award-winning show followed the stories of four women at different ages as they navigated life, love, and tough choices. Watch the show’s promotional trailers here >

The journeys of these women resonated with audiences, winning four awards at the 38th Annual TVyNovelas — including awards for best first actor and best co-starring actress. And by the end of the series, viewers found themselves engaging in more conversations with family members and counselors about important issues like safe sex. OrientaSEX, a hotline operated by professional counselors, launched in partnership with the show. The hotline received a weekly average of 2,868 calls.

Download a full case study on the impact of Vencer el Miedo here.

As with all PMC television shows, Vencer el Miedo was created using PMC’s television show methodology.

United States Broadcast

Vencer el Miedo launched on July 20, 2020, at 7 p.m. PT/ET and 6 p.m. CT in the United States on Univision.

In celebration of the U.S. premiere, PMC produced a virtual event entitled “Latinas Unidas: Rising Together,” a panel discussion to address pressing issues affecting Latinx communities and the role of social impact entertainment. In addition to the issues covered in the television show, panel topics included racial justice, AfroLatin intersectionality, cultural norms, mental health, and women’s empowerment. Panelists representing healthcare, social impact organizations, content creation, and more were invited to speak to the broad range of issues on the panel, seen as one of many conversations needed to address the interests and needs of the Latinx community.

Learn more about the U.S. launch and broadcast of Vencer el Miedo here.


Making a Difference

Young adults using dual contraception methods. Parents engaging in conversations about safe sex with their adolescent children. A hotline operated by family planning counselors averaging 2,868 calls per week. This is impact of Vencer el Miedo. The increase in conversations and contraception use is undeniable.

Impact Highlights

  • Significantly more viewers (62.4%) talked to their adolescent children about sex in the last 3 months than non-viewers (43.9%).
  • Significantly more adolescent viewers (27.9%) searched for information on contraception in the last 3 months compared to non-viewers (19.2%).
  • Heavy viewers were 1.74 times more likely than non-viewers to have talked to their adolescent child about sex within the last 3 months (light viewers were 1.6 times more likely than non-viewers)
  • Young adult viewers were 1.79 times more likely than non-viewers to have used dual contraception to prevent unintended pregnancies.

OrientaSEX, a hotline operated by professional counselors from MEXFAM (the Planned Parenthood affiliate of Mexico), was also crucial. Funded by the Televisa Foundation and Ruta 69 DKT, the hotline’s number was on-screen after every episode, encouraging viewers to call with any sexual health questions. The success of the hotline is undeniable – calls to OrientaSEX exceeded the goal by nearly 500%, with a weekly average of 2,868 calls. A survey given to callers determined that the majority of callers found it through Vencer el Miedo.

Commercial Success

Vencer el Miedo continually established – with ratings, viewership, and awards – that entertainment with social impact can be a commercial success.

  • Average of 3.5 million nightly viewers.
  • Highest viewership numbers of any show in its timeslot and was among the top three most-watched programs for viewers 13 to 21 years old.
  • 42 million followers on social media.
  • Nine TVyNovelas award nominations.
  • Four TVyNovelas awards.

 

Project Information

Title: Vencer el Miedo (“Overcome the Fear”)
Format: Television Show
Location: Mexico
Language: Spanish
Duration: January 2020 – March 2020

Make sure to check out Vencer el Miedo online for more information:
Official Webpage: Vencer el Miedo
Facebook: Vencer el Miedo
Instagram: Vencer el Miedo
Wikipedia: Vencer el Miedo

Administrative Team:
Country Representative: Cecilia Orvañanos

Creative Team:
Showrunner: Rosy Ocampo
Producer: Silvia Cano
Head Writer: Pedro Armando Rodríguez
Writers: Gerardo Pérez Zermeño, Claudia Velazco, Alejandra Romero, Humberto Robles
Literary Edition Staff: Iván Cuevas, Gustavo Bracco, Claudia Caro
Director: Benjamin Cann
Content & Digital Strategy: Andrés Bayona

News Related to this Project:


The Impact of PMC’s Vencer el Miedo

November 10, 2020 — Every night 3.5 million viewers in Mexico switched their televisions to Televisa’s channel two to watch Vencer el... Keep reading.


Vencer el Miedo Wins Four TVyNovelas Awards

November 2, 2020 — And the winner is… Vencer el Miedo! Vencer el Miedo (“Overcome the Fear”), a telenovela co-produced by Population Media... Keep reading.


A Dedication to Diverse Stories: PMC Presents “Vencer el Miedo” and Virtual Event “Latinas Unidas: Rising Together”

August 25, 2020 — On July 21, 2020, Population Media Center (PMC) celebrated the U.S. premiere of Vencer el Miedo (“Overcome the... Keep reading.


“Overcoming Fear,” the first soap opera with social content comes to the U.S.

July 21, 2020 — This article was originally posted on finanzas.com. Vencer el Miedo (“Overcome the Fear”), the first telenovela made in... Keep reading.


Show Launches in Mexico: More than 3 Million Tune In Daily

February 18, 2020 — Lights. Camera. ¡Acción! On January 2oth, film reels rolled and cameras flashed as Vencer el Miedo (“Overcome the Fear”)... Keep reading.


Breaking Fears and Opening Conversation on Teen Pregnancy, Gender-Based Violence in Mexico

December 17, 2019 — In 2018, 32.7 million girls and women in Mexico were mothers. Six out of every ten of them... Keep reading.


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