Four main characters of Vencer el Miedo, women of different ages, huddle together posing for a photo. A bright pink building in the background
project

Vencer El Miedo

format
Television Show
location
Mexico
Every night 3.5 million viewers in Mexico switched their televisions to Televisa’s channel two to watch Vencer el Miedo (“Overcome the Fear”). The 47-episode, award-winning show followed four different women as they navigated life, love, and tough choices. Grabbing the highest viewership numbers of any show in its timeslot, Vencer el Miedo and its accompanying social impact campaign got viewers off the couch and into action – making choices to improve the health and well-being of themselves and those around them.
“Vencer el Miedo tells the story of four women from different generations facing a series of contemporary obstacles while searching for fulfillment of their dignity, sexuality, and family lives.”
– Rosy Ocampo,
Showrunner
“This project helped women to overcome fear.”
– Arcelia Ramírez,
Vencer el Miedo Actress

Vencer El Miedo Univision Trailer

Making A Difference

In addition to the social impact of Vencer el Miedo, the show’s commercial success is undeniable. Vencer el Miedo was among the top three most-watched programs for viewers 13 to 21 years old and was broadcast in Nicaragua, El Salvador, Honduras, the Dominican Republic, and on Univision in the United States. At the 38th Annual TVyNovelas, Vencer el Miedo won four awards, including best first actor and best co-starring actress.

Vencer el Miedo Impact Case Study

Learn more about the impact of Vencer el Miedo and how the show became an overnight success.
Impact Case Study

PMC co-produced Vencer el Miedo  with Televisa in Mexico to increase contraceptive use among adolescents in Mexico, reduce the number of unplanned pregnancies, address domestic abuse and rape. This 47-episode television show aired from January 20 to March 22nd, 2020 in Spanish.

Vencer el Miedo aired on Canal de las Estrellas in Mexico, reaching over 3.5 million viewers each day. Vencer el Miedo was rated #1 in its timeslot and #1 for open TV nationwide by viewership. After its Mexican broadcast, Vencer el Miedo also aired in the United States, Nicaragua, the Dominican Republic, and more.

Visit the Vencer el Miedo official website for more information on the cast and crew, exclusive web content, and partner information.

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