From October 2010 through November 2011, PMC conducted a multi-media communication and capacity building project designed to address violence against women and female empowerment in Ethiopia.
The Violence Against Women project included:
The five workshops were to provide information and knowledge; they were divided across the following audiences:
The leaflets, posters, TV spots, radio spots, and the book Yenealem (“My World”) all contributed to the Whole Society Strategy to raise awareness and discussions about violence against women. Yenealem included real-life stories about violence against women.
All elements of the multi-media and capacity building project designed to address violence against women impacted audiences and empowered others to be agents of change. Some of the results of the journalist and media practitioner workshop included producing various TV and radio programs, ranging from free-standing 15-25 minute programs running continuously for weeks (the shortest had three episodes and the longest had 30 episodes) and others who incorporated messages or stories about violence against women into pre-existing social TV and radio programs. Another example comes from the youth workshop which resulted in youth using existing clubs to make their members aware about gender-based violence and the need for women’s empowerment. Some of the clubs used media to popularize these attitudes.
150
(PMC Monitoring Research)
20%
(PMC Monitoring Research)
82%
(PMC Monitoring Research)
Title: Violence against Women
Format: Multi-media communication and capacity building project
Location: Ethiopia
Duration: October 2010 – November 2011
PMC Country Staff:
Country Representative: Dr. Negussie Teffera
All elements of the multi-media and capacity building project designed to address violence against women impacted audiences and empowered others to be agents of change. Some of the results of the journalist and media practitioner workshop included producing various TV and radio programs, ranging from free-standing 15-25 minute programs running continuously for weeks (the shortest had three episodes and the longest had 30 episodes) and others who incorporated messages or stories about violence against women into pre-existing social TV and radio programs. Another example comes from the youth workshop which resulted in youth using existing clubs to make their members aware about gender-based violence and the need for women’s empowerment. Some of the clubs used media to popularize these attitudes.
150
(PMC Monitoring Research)
20%
(PMC Monitoring Research)
82%
(PMC Monitoring Research)
Title: Violence against Women
Format: Multi-media communication and capacity building project
Location: Ethiopia
Duration: October 2010 – November 2011
PMC Country Staff:
Country Representative: Dr. Negussie Teffera
7,665,165,598
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