Yebirhan Atsnafat

Ethiopia

PMC produced Yebirhan Atsnafat ("Rays of Hope") in Ethiopia . This 150-episode radio show aired May, 2013 through February, 2016 in Amharic, the official language of Ethiopia.

Yebirhan Atsnafat aired Sundays at 9pm and repeated episodes Mondays at 9pm. It sought to address diverse topics including family planning and reproductive health, hygiene and sanitation, and gender equality.

As with all PMC radio shows, Yebirhan Atsnafat was created using PMC’s radio show methodology.


Making a Difference

In August 2015, a radio listener group in the Amhara region identified that the drama addressed pertinent issues in Ethiopian society, including inappropriate use of bed-nets, child marriage, girl’s education, unwanted pregnancy, nutrition, and environmental sanitation, and that the drama had begun positively influencing the behaviors of listeners and encouraging them to resist and oppose negative practices.

Project Information

Title: Yebirhan Atsnafat (“Rays of Hope”)
Format: Radio Show
Location: Ethiopia
Language: Amharic
Duration: May 2013 – February 2016

Administrative Team:
Country Representative: Negussie Teffera
Head of Admin & Finance: Belai Sifferaw
Executive Secretary: Serkalem Tedlla
Driver: Seyoum Arage

Creative Team:
Producer: Meskerem Bekeke
Studio Technician: Mesfin Biru
Head Writer: Seada Mohammed
Writers: Twedros T/Aregay & Addis Gebremariam

Storylines


Yetunde's Story

After graduation from college, Yetunde is forced to return to her village against her desire to get a better life for herself in town. Upon her arrival in the village, she is faced with different types of challenges ranging from dealing with a brutal stepmother to meeting her daily needs for survival in the village. She eventually finds herself caught between her desire to plan her life for a better future and the immediate pressure from her stepmother and father to settle down with the most eligible bachelor in the village. Abi, the most eligible bachelor, wants to marry her but insists on having plenty of children to further his “legacy”, even though Baale and others in town openly discuss the dangers of having more children than they can care for. Being pushed by those close to her in different directions, Yetunde has to make a decision which will dictate the path her life will take.


Omolara's Story

Omolara is a newly admitted student in the College of Education in the Akoko Ara, caught between keeping her home-grown values and following the social influences of Bukky, her schoolmate and childhood friend. Omolara doesn’t want to be careless and get pregnant, but Bukky keeps encouraging Omolara to explore all the chances before her, feeling that the risk is low without her family to monitor her and with so many ways to end a pregnancy. After her friend Kemi’s secret abortion ends tragically and puts Omolara in bad light, she becomes even more skeptical, which pushes her to return focus to her studies once more. However, eventually put in an impossible situation that involves a rape, embarrassment, and ostracization, Omolara is faced with high-risk decisions that shape her health and relationships in unpredictable ways.


Kola's Story

Kola is a fine gentleman who believes in love and is preparing to marry a woman from the northern part of the country, Amira. Amira is also his sister Bisola’s friend. Bisola isn’t comfortable with the idea and would do anything to make sure the marriage does not hold. Against all odds, Kola insists and marries Amira. However, their difficulties aren’t over; worried about the challenges that come with marriage and Amira’s behavior, outside pressures shape Kola. With a strong influence from Lamidi who is of the opinion that women must be punished either physically or otherwise if found wanting, Kola makes a tough choice that changes his life.


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