Yeregebu Feteloch


PMC produced Yeregebu Feteloch (“Broken Dreams”) in Ethiopia. This 130-episode radio show aired January 2012 through August 21, 2014 in Amharic, the official language of Ethiopia.

Yeregebu Feteloch aired on the National Service Radio of Ethiopia twice per week and was the centerpiece of a Whole Society Strategy to address alcohol, substance abuse, and HIV/AIDS. This multi-media campaign also included a radio talkshow, Finote Lesiket (“The Right Path to Success”); a book, Azurit (“Whirlwind”); and capacity building training programs. In addition to the 130 episodes, there were also two additional broadcasts for comments from the audience.

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Making a Difference

Listener group assessments determined that Yeregebu Feteloch provided listeners major knowledge about the following topics:

  • The power of peer pressure
  • Ways of resisting peer pressure
  • Types of addictive substances and their harm on the human brain
  • The health hazards of drug abuse and alcohol
  • How full-blown addictions start from trying addictive items or substances
  • The negative relationship between success and addiction
  • The complications on health and social life that follow addictions
  • The power of parental control over children in relation to addiction
  • The damage that alcohol causes to youth
  • The fact that alcohol and substance abuse are more harmful to women than men
  • The fact that alcohol can cause breast cancer in women
  • HIV/AIDS and its direct relation with addiction to alcohol and other substances
  • The different ways available to free one’s self from addiction
  • The skill of learning from mistakes
  • How people’s experiences can teach a lot

Project Information

Title: Yeregebu Fetiloch (“Broken Dreams”)
Format: Radio Show
Location: Ethiopia
Language: Amharic
Duration: January 1, 2012 – June 2013

PMC Country Staff:
Country Representative: Dr. Negussie Teffera


Rekik’s story

Rekik is a 21-year-old girl in rural Ethiopia. She is a hard worker and wants to improve the standard of living in her community. She falls in love with Melkamu, a responsible accounting student at the university. Unfortunately, a family financial crisis forces Melkamu to quit school and go to work as an accountant for Albachew. Rekik is concerned about him working for a man like Albachew, but she continues her studies. Unfortunately, while he and Rekik are apart, Melkamu begins to do drugs and drink alcohol. Albachew tries to split them up by telling Melkamu that Rekik slept with him. Melkamu and Rekik fight, but they soon realize the truth and reconcile. In fact, they discover shady business at Albachew’s club and it’s shut down. Melkamu eventually recovers from his addiction and sets up a carpentry shop. He and Rekik get engaged.

Issues this storyline addresses:

Bedlu’s story

Bedlu, Rekik’s brother, is usually in trouble and ends up dropping out of school and returning to live with his father, Ato Beshah. His father is excited for his return and decides to share a plot of land with him. Bedlu doesn’t meet his father’s expectations. He drinks alcohol everyday and abandons caring for his land. His father decides to rent the land to Albachew, whom Bedlu becomes very close with. Albachew is a 31-year-old man who dropped out of school to pursue business. He is selfish and inconsiderate. He craves money and is skilled in manipulating people. He is addicted to many drugs and engages in unprotected sex frequently. Albachew opens up a club in town and continues to illegally sell drugs in it. Bedlu begins to sell illegal drugs with Albachew and and cheats on his wife. Eventually, Bedlu comes to see the errors and dangers of his ways, and Albachew gets caught.

Issues this storyline addresses:

Zegeye and Frezewd’s story

Zegeye and Frezewd grew up being abused by their drunken father. Their mother died while giving birth to the last of four children. Zegeye becomes impervious to the words of his father by concentrating on his studies. Frezewd, Zegeye’s sister, looks up to him. Zegeye and Frezewd become very close with Rekik, who feels bad for them and helps them to get food and make a sustainable income. Unfortunately, Zegeye begins to use Khat to help him concentrate on his studies. He fails his exam and becomes depressed, using Khat and drinking alcohol to deal with his worries. Frezewd worries about her brother. He gets a job at Albachew’s club singing, but Albachew demands he sell hashish illegally to keep his job. Zegeye gets noticed in the music business, but Albachew does not allow him to leave. Zegeye starts working as a waitress at the club. Albachew rapes Zegeye and she becomes pregnant. She has an abortion and both Frezewd and Zegeye realize how need to quit the club. They begin a new life, ending their addictions and leaving Albachew behind.

Issues this storyline addresses:

Muna and Elias’s story

Muna and her mother work hard to support themselves, and eventually Muna wants to go to University. When Muna gets to University, she soon becomes friends with Elias who spends his money on Khat. She begins spending the money her mother sends on Khat as well. To support his habit, Elias starts to sell Hashish for Albachew to university students. He realizes this means his addiction is severe and stops taking Khat to pursue his relationship with Muna and continue his education. One day, Elias finds Muna smoking Hashish with another man. He gets mad and relapses, getting kicked out of University. Muna feels badly and goes to find him, but Elias is in such a bad condition that she has to send him to an institution. Eventually, Elias recovers and wants to marry Muna now that he is healthy. First, they get tested for HIV/AIDS and Elias has it, although Muna does not. Elias and Muna decide to end their unhealthy lifestyles and rekindle their romance – they begin dating again.

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