Staff Spotlight: Ronald Ahirirwe
We spoke to Ronald Ahirirwe this month about his role leading Population Media Center-Uganda and his passion for entertainment education.
What is your name, position,…
8 Billion Opportunities: On November 15, 2022 humanity's population eclipsed 8 billion people. What Does This Mean?
Population Media Center has worked in Uganda since 2018 as a social behavior change communication partner. Most notably the team supported the Foreign, Commonwealth & Development (FCDO) Reducing High Fertility Rates and Improving Sexual Reproductive Health Outcomes in Uganda (RISE) project. As part of the project, PMC-Uganda broadcast two long-running radio shows designed to entertain and change attitudes and behaviors.
Developed as part of the FCDO Reducing High Fertility Rates and Improving Sexual Reproductive Health Outcomes in Uganda (RISE) project, Akakunizo (“Jigsaw Puzzle”) aimed to increase the use of modern family planning methods across six regions of Uganda. The Luganda language radio show promoted PMC’s partner organization MSI Choices and its local health resources and clinics.
Sotakai (“Footsteps”) was developed as part of the FCDO Reducing High Fertility Rates and Improving Sexual Reproductive Health Outcomes in Uganda (RISE) project. This English language show aired from Northeastern to Central-western Uganda and addressed family planning, sexual and gender-based violence, and maternal and child health and nutrition.
The International Rescue Committee cast PMC to create play-based, social-emotional learning content for refugee children as part of its Play Well Africa project. Dunga, a 20-episode audio series, prioritizes play-based learning techniques to support the LEGO Foundation’s belief that play supports children’s ability to cope with adversity. The modular content for at-home and remote students is also delivered via radio and other digital platforms where internet access is limited, like refugee settlements and crisis centers.
Combining behavior theory, media industry insight, and character-driven, culturally relevant storylines, our transformative approach empowers by entertaining. At scale. By popular demand. For global good.
We spoke to Ronald Ahirirwe this month about his role leading Population Media Center-Uganda and his passion for entertainment education.
What is your name, position,…
Ronald Ahirirwe
Country Director, PMC-Uganda
rahirirwe@populationmedia.org
Mobile: +256 772 661 924