PMC-Uganda

Population Media Center has worked in Uganda since 2018 as a social behavior change communication partner. Most notably the team supported the Foreign, Commonwealth & Development (FCDO) Reducing High Fertility Rates and Improving Sexual Reproductive Health Outcomes in Uganda (RISE) project. As part of the project, PMC-Uganda broadcast two long-running radio shows designed to entertain and change attitudes and behaviors.

Welcome to PMC-Uganda

Our Projects

Akakunizo

Developed as part of the FCDO Reducing High Fertility Rates and Improving Sexual Reproductive Health Outcomes in Uganda (RISE) project, Akakunizo (“Jigsaw Puzzle”) aimed to increase the use of modern family planning methods across six regions of Uganda. The Luganda language radio show promoted PMC’s partner organization MSI Choices and its local health resources and clinics.

Sotakai

Sotakai (“Footsteps”) was developed as part of the FCDO Reducing High Fertility Rates and Improving Sexual Reproductive Health Outcomes in Uganda (RISE) project. This English language show aired from Northeastern to Central-western Uganda and addressed family planning, sexual and gender-based violence, and maternal and child health and nutrition.

Two PMC-Uganda staff sit in a recording studio desk with microphones pointing toward them.

Dunga

The International Rescue Committee cast PMC to create play-based, social-emotional learning content for refugee children as part of its Play Well Africa project. Dunga, a 20-episode audio series, prioritizes play-based learning techniques to support the LEGO Foundation’s belief that play supports children’s ability to cope with adversity. The modular content for at-home and remote students is also delivered via radio and other digital platforms where internet access is limited, like refugee settlements and crisis centers.

Illustrated graphic of four children playing with sticks and a woman holding a pile of the sticks

A Look at Impact

Interested in Exploring a Partnership?

We Make shows that remake our world

Combining behavior theory, media industry insight, and character-driven, culturally relevant storylines, our transformative approach empowers by entertaining. At scale. By popular demand. For global good.

High Impact Issues

story

Staff Spotlight: Ronald Ahirirwe

We spoke to Ronald Ahirirwe this month about his role leading Population Media Center-Uganda and his passion for entertainment education.

What is your name, position,…

Contact PMC-Uganda

Ronald Ahirirwe
Country Director, PMC-Uganda
rahirirwe@populationmedia.org
Mobile: +256 772 661 924