57 Million

children around the world don't go to school and the majority of these children are girls.

(United Nations Education, Scientific and Cultural Organization)

Education is a fundamental human right and is essential to promoting all other human rights. It provides people with freedom, empowering them to pursue life dreams, understand choices, and make informed decisions.

Girls in particular are often denied the opportunity to attend school because their education is not considered as valuable as a boy’s. It’s often culturally appropriate and economically advantageous to prioritize the education of boys because jobs may not be available for women or women may make significantly less money than men with the same education. When families have to prioritize which children receive an education or forgo education altogether, children miss out on opportunities for health and happiness. Research has shown that investing in girls’ education is one of the most effective ways to reduce poverty and other social and health challenges. Closing the gender gap in education by 2015 was also one of the benchmarks for the Millennium Development Goals.

PMC’s two dramas in Ethiopia, Dhimbiba (“Getting the Best Out of Life”) and Yeken Kignit (“Looking Over One’s Daily Life”) resulted in a 51.7 percentage point increase among men and 20.8 percentage point increase among women who recognized the importance of girls’ education. PMC also saw similar changes in Cote d’Ivoire and Mali, where listeners of PMC dramas were half as likely as non-listeners to prioritize educating boys over girls.

Projects addressing this topic: