Who We Are
Population Media Center works worldwide using entertainment-education for social change. PMC’s programs encourage positive behavior change among the audience.
Why PMC is Unique
- We use a Whole Society Strategy and sophisticated audience research methods
- We use multiple media to target the message exactly to local and regional audiences
- We focus our efforts in countries and regions with the highest need
- We support local producers and writers to create indigenous programs
- We work with national and local broadcasters to air locally-produced programs
Population Media Center was founded in 1998 by William Ryerson, with the intention of using the extensive experience of experts in entertainment-education to spread the application of the Sabido methodology in addressing population and reproductive health issues. In the fourteen years since PMC’s inception, the organization has been a pioneer in the use of new methodologies for informing people about reproductive health issues and promoting behavior change.
