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Who We Are

Population Media Center works worldwide using entertainment-education for social change. PMC’s programs encourage positive behavior change among the audience.

Why PMC is Unique

  • We use a Whole Society Strategy and sophisticated audience research methods
  • We use multiple media to target the message exactly to local and regional audiences
  • We focus our efforts in countries and regions with the highest need
  • We support local producers and writers to create indigenous programs
  • We work with national and local broadcasters to air locally-produced programs

Population Media Center was founded in 1998 by William Ryerson, with the intention of using the extensive experience of experts in entertainment-education to spread the application of the Sabido methodology in addressing population and reproductive health issues. In the fourteen years since PMC’s inception, the organization has been a pioneer in the use of new methodologies for informing people about reproductive health issues and promoting behavior change.

RELATED RESOURCES

2010/2011 Annual Report

In 2010-2011, PMC had projects in Brazil, Burkina Faso, Caribbean, Ethiopia, Mexico, Nigeria, Papua New Guinea, Senegal, Sierra Leone, the United States, Vietnam and a worldwide electronic game.

2010/2011 Annual Report (PDF, 5.5 MB)

Soap Operas for Social Change to Prevent HIV/AIDS

This training guide is designed to be used by journalists and media personnel to plan and execute the production and broadcast of Sabido-style entertainment-education serial dramas for HIV/AIDS prevention, especially among women and girls.

Using the Media to Achieve Reproductive Health and Gender Equity

In 2005, as a companion piece to the training guide, PMC developed a manual documenting best practices in the application of the Sabido methodology of behavior change via entertainment-education.

Read more about these guides and download »