At the heart of PMC’s work is a unique form of entertainment-education, a methodology first put to use over 30 years ago.

PMC’s method of entertainment-education has shown a unique capacity for not only raising awareness among large numbers of people about such critical issues as AIDS, women’s rights, and reproductive health – but for actually motivating audiences to adopt new behaviors. PMC creates powerful serial dramas around the world. Watch this behind the scenes video of how season one of PMC’s East Los High, a hulu original series, was created.


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Issues We Address

PMC works to enhance health, human rights, environmental protection, and economic equity, all of which impact population and protect the environment.

What's New

PMC is a nonprofit, international organization which strives to improve the health and well-being of people around the world through the use of entertainment-education, specifically soap operas on radio and TV. PMC has over 15 years of experience and has impacted more than 50 countries.


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March 19, 2015

Laney Thornton Discusses Why He Gives to PMC and the Opportunities of an Effective, Scalable Solution

March 19, 2015 — When Laney Thornton thinks about philanthropy, he thinks about long-term sustainability, which leads him toward numerous environmental initiatives, but he also thinks about opportunities for his own learning and for the greatest impact. “PMC is one of my top organizations in terms of giving...

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March 2, 2015

Umuganda: Communities and ‘Super Stars’ Join Together for a Common Purpose

March 2, 2015 — RWAMAGANA DISTRICT, RWANDA– On Saturday January 31st, 2015, solidarity and kinship were hard at work as Rwandans joined forces for a day of “Umuganda” or “coming together in common purpose to achieve an outcome.”  On the last Saturday of every month, Rwandans work together...

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