Harmful narratives and traditional practices persevere and misinformation about sexual and reproductive health is spreading faster, reaching farther, and doing more damage than ever before – ranging from algorithm-driven anti-contraception campaigns to coordinated movements repackaging submissive gender roles as empowerment.
PMC works at the intersection of research, entertainment, and advocacy to fight back: translating evidence into narratives that counter disinformation, protect rights, and shift culture.
The fight for sexual and reproductive health and rights is a narrative fight — and right now, the other side is telling better stories. Entertainment shapes what billions of people believe, accept, and act on. It’s also what they’re choosing: audiences consistently reward authentic, issue-driven storytelling with massive viewership and commercial success. That makes entertainment the single most powerful — and most underused — tool for defending and advancing sexual and reproductive health and rights (SRHR) when you have the right approach behind it.
This prime-time TV show was produced with renowned showrunner Rosy Ocampo, reaching 11+ million people in Mexico and 9+ million people in the U.S. about teenage pregnancy, gender-based violence, and sexually transmitted infections.
This six-time Emmy-nominated Hulu series featured Hollywood’s first all-Latino cast and partnered with organizations like Planned Parenthood, connecting tens of thousands of U.S. viewers with sexual and reproductive health resources.
This award-winning telenovela produced with MTV Latin America reached 22 million households across 19 Latin American countries and partnered with organizations like Mexfam, connecting adolescent viewers with sexual and reproductive health resources.
This radio drama reached nearly 660,000 weekly listeners across Zambia, making listeners 1.5 times more likely to use family planning and sparking critical conversations about girls’ education and reproductive health.
This 156-episode radio drama reached audiences across Guatemala, Mexico, and the U.S., connecting listeners with reproductive health resources — and in 2026, evolved into a mobile-first TikTok series reaching a new generation.
Announced at the 2026 Sundance Film Festival, this scripted short film series reframes the Black maternal health crisis through nuanced stories that don’t just invite audiences to think differently, but move them from radical empathy to action.
As a research-backed creative partner, we have worked alongside writers, producers, and showrunners for decades to ground entertainment in credible evidence and lived experience — making storylines more authentic, more resonant, and more impactful.
At the same time, we partner with sexual and reproductive health and rights (SRHR) experts and organizations to connect audiences with new narratives and trusted resources at the moment a story moves them to act — turning massive viewership into real-world impact.
Creators get stories that land harder. SRHR partners get accurate information in front of the people who need it most. And audiences get both great entertainment and a path to the resources that can change their lives.
We’ve had the honor of working with extraordinary entertainment partners who know that stories grounded in real experience resonate — and that when authenticity drives both impact and success, everyone wins.
“Stories break the silence and lead our audience to hope, change, and a new, brighter future. I’m enthusiastic about partnering with PMC because they believe, as I do, that stories and new narratives can change lives and they have their own methodology of mixing entertainment with real, measurable impact.”
– Rosy Ocampo, Director of Innovation and Executive Producer at TelevisaUnivision
We’ve had the honor of working with hundreds of SRHR partners who want to reach people that traditional health communications can’t — and at scale. When a storyline moves someone to think differently, they deserve a clear path to accurate information and trusted resources.
“We don’t do this work alone, and we shouldn’t. The SRHR organizations we partner with bring the expertise, the resources, and the trust that turn a powerful moment on screen into action in someone’s life. Elevating their work is why we’re here.”
– Natalia Cereser, PMC VP of International Programs
We’ve had the honor of working with hundreds of supporters who know that the fight for sexual and reproductive health and rights will be won or lost in the stories people see, hear, and share. They invest in PMC because narratives don’t just reflect culture — they shape it.
