The Papás series, Papás Por Conveniencia (“Conveniently a Family”) and its sequel Papás Por Siempre (“Family Forever”), is the latest hit in a landmark partnership between PMC, renowned showrunner Rosy Ocampo, and TelevisaUnivision. The collaboration has now produced three primetime telenovelas, all commercially dominant and all delivering measurable impact on sexual and reproductive health and rights.
“Stories break the silence and lead our audience to hope, change, and a new, brighter future. I’m enthusiastic about partnering with PMC because they believe, as I do, that stories and new narratives can change lives and they have their own methodology of mixing entertainment with real, measurable impact.”
– Rosy Ocampo, Director of Innovation and Executive Producer at TelevisaUnivision
“I liked that they talked about real stuff: condoms, going to clinics. That’s not common in novelas.”
– U.S. Viewer, Adolescent
“Papás Por Conveniencia demonstrates the power of storytelling to spark conversations and raise awareness about critical issues like teen pregnancy and sexual abuse. By tackling sensitive topics head-on and engaging audiences with compelling narratives, we can empower young people to understand their rights, make informed choices, and build a safer future.”
– Alanna Armitage, UNFPA Representative Mexico
“If we don’t inform our kids, someone else will misinform them.”
– Mexico Viewer, Parent
A two-season prime-time telenovela with TelevisaUnivision
Produced by Rosy Ocampo in partnership with PMC, Papás Por Conveniencia aired in prime time on TelevisaUnivision in Mexico and the United States across two seasons: Papás Por Conveniencia and Papás Por Siempre. The series built teen pregnancy, STIs, and gender-based violence into storylines that millions of viewers followed every night. The second season added contraception and positive masculinity. Independent evaluations of both seasons found real changes in how families talk about sexual and reproductive health.
Produced by Rosy Ocampo with PMC and broadcast five nights per week in TelevisaUnivision’s prime-time slot, Papás Por Conveniencia tackled teenage pregnancy, sexual and gender-based violence, and STIs through storylines audiences couldn’t stop watching. In Mexico, the series drew more than 6 million viewers per night in Mexico City alone. In the U.S., it made Univision the #1 Spanish-language network in its weeknight hour, and its finale was the #1 program on all of television for key U.S. Hispanic demographics.
6M
Broadcast in prime time, more than 6 million viewers tuned in each night in Mexico City alone.
17%
The percentage of 15 to 19-year-olds who watched and understood the importance of family conversations about teen pregnancy prevention increased by 17%.
22%
Condom use intentions among adolescent girl viewers rose by 22%.
The Impact
PMC, in conjunction with El Instituto de Investigaciones Sociales S.C., conducted an evaluation using a pre/post panel survey with 1,740 mothers and adolescent girls, complemented by 10 in-person focus groups in Mexico City. The results were striking.
Among 15- to 19-year-olds who watched the show, understanding of the importance of family conversations about teen pregnancy prevention increased by 17.3%. Condom use intentions among adolescent girl viewers rose by 21.6%, reaching 79.5%. Mothers who were frequent viewers saw a 17.7% increase in agreement that sex education delays the age of sexual debut. And adolescent girls who watched were 17.7% more likely to say they would use dual contraceptive protection. In the U.S., 67% of viewers watched as a family — meaning these conversations weren’t just happening on screen, they were happening in living rooms.
The series didn’t just entertain — it shifted attitudes and behaviors on the issues that matter most for young people’s health and futures.
Papás Por Siempre aired 80 episodes in prime time on Canal de las Estrellas from October 2025 to February 2026, reaching 4.5 million viewers in Mexico. The series was also broadcast in the United States.
The season tackled gender-based violence, teen pregnancy, STIs and contraceptive methods, and positive masculinities.
Online, the show’s content gathered 429.9 million organic views: 228 million on Facebook, 118 million on TikTok, and 83.9 million on Instagram.
4.50M
Papás Por Siempre reached an audience of 4.5 million in Mexico.
430M
Organic views across Facebook, TikTok, and Instagram.
129%
Heavy viewers were over twice as likely to talk with their partner about family planning than non-viewers (62% vs. 27%).
The Impact
PMC, in conjunction with El Instituto de Investigaciones Sociales S.C., conducted a pre/post survey with more than 2,000 mothers, fathers, and adolescents ages 15 to 19 in Mexico City.
Teen pregnancy: 62% of heavy viewers frequently talked with their partner about family planning, compared to 27% of non-viewers.
STIs: Teens’ confidence to talk with their parents about STIs reached 83% among heavy viewers, up from 70% at baseline.
Gender-based violence: 97% of teen heavy viewers recognized that verbal abuse often escalates to physical abuse, up from 83%.
Masculinity: 92% of mothers and fathers agreed that men can be emotionally vulnerable and still be strong, up from 79%.
PMC’s partnership with Rosy Ocampo and TelevisaUnivision began a few years ago with Vencer el Miedo (“Overcome the Fear”), a 47-episode drama that captivated 3.5 million nightly viewers, won four TVyNovelas awards, and drove nearly 2,900 callers per week to MEXFAM’s reproductive health hotline. That series proved the model: prime time entertainment grounded in PMC’s methodology doesn’t just compete — it wins ratings, wins awards, and changes behavior.
Papás Por Conveniencia built on that foundation, and Papás Por Siempre carried it forward, reaching 4.5 million viewers in Mexico and shifting conversations on family planning, STIs, gender-based violence, and masculinity. Together, the partnership has now delivered three prime time hits tackling Sexual and Reproductive Health and Rights (SRHR).
Three primetime hits. One creative partnership proving — at scale — that entertainment-education doesn’t require trade-offs. When PMC’s evidence-based methodology meets world-class creative talent and a platform with massive reach, the result is stories that dominate ratings, shift social norms, and connect audiences with the resources they need.
See our work in action
Explore other projects where PMC’s methodology met massive audiences — and changed the conversation.
As with every project, we depend on incredible partnerships across the entertainment and SRHR spaces. Together, we reach people that traditional health communications can’t — and at scale.
