project

Papás Por Conveniencia

Television Show

Mexico United States

Papás Por Conveniencia (“Conveniently a Family”) was a celebration of storytelling for social change. Population Media Center (PMC) partnered with TelevisaUnivision to deliver this successful fusion of entertainment and impactful messaging. Produced by renowned showrunner Rosy Ocampo, the telenovela explored critical social issues facing Hispanic teens, including teenage pregnancy, sexual and gender-based violence, and sexually transmitted infections (STIs).

“Papás Por Conveniencia demonstrates the power of storytelling to spark conversations and raise awareness about critical issues like teen pregnancy and sexual abuse. By tackling sensitive topics head-on and engaging audiences with compelling narratives, we can empower young people to understand their rights, make informed choices, and build a safer future.”

– Alanna Armitage, UNFPA Representative Mexico

“The partnership between PMC and Televisa is powerful because we planted the seed for creating social content that not only drives ratings and profit but also fulfills our mission and the social responsibility of mass media,”

– Cecilia Orvañanos, Country Director, PMC-Mexico

This is an InnovaLab project

Learn More

See the Full Impact

Download The One Pager

Millions Tune-In: Making an Impact in Mexico + The United States

In Mexico the telenovela engaged more than 6 million viewers per night in Mexico City alone, and in the U.S., Papás Por Conveniencia made Univision the #1 Spanish language network in its weeknight hour and its finale was the #1 program on all of television for key U.S. hispanic demographics.

Papás Por Conveniencia (“Family of Convenience”) captivated audiences while shedding light on critical issues like sexual and reproductive health, adolescent pregnancy prevention, sexually transmitted infections (STIs), and sexual and gender-based violence (SGBV). Broadcast five nights per week in the prime-time slot and produced by renowned showrunner, Rosy Ocampo, TelevisaUnivision, and PMC, it was a commercial success and a powerful movement on critical social issues facing Hispanic teens.

Papás Por Conveniencia is a celebration of storytelling for social change. Population Media Center (PMC) was proud to once again partner with TelevisaUnivision for the successful fusion of entertainment and impactful messaging in this latest telenovela hit.

Mothers of adolescent daughters who were frequent viewers to the show experienced a staggering 33.5% increase in the likelihood of using dual contraceptive methods. Even more impressive, the percentage of 15 to 19-year-olds who watched the show and understood the importance of family conversations about teen pregnancy prevention increased by 17.3%.

Papás por Conveniencia: Measured Impact in Mexico

Population Media Center, in conjunction with El Instituto de Investigaciones Sociales S.C., conducted an evaluation using a pre/post panel survey with 1,740 mothers and adolescent girls complemented by 10 in-person focus groups in Mexico City.

Rights of Women and Girls

Building global sustainability for today and for tomorrow all begins with the rights of women and girls. The right to education, economic independence, and reproductive autonomy are the building blocks and must-haves for gender equality and a climate-conscious world.

SEXUAL REPRODUCTIVE HEALTH & RIGHTS FAMILY PLANNING & MODERN CONTRACEPTION GENDER EQUALITY