project

Papás Por Conveniencia

television show

Mexico, United States

Papás Por Conveniencia (“Conveniently a Family”) is another hit in a landmark partnership between PMC, renowned showrunner Rosy Ocampo, and TelevisaUnivision — a collaboration that has now produced three primetime telenovelas, all commercially dominant and all delivering measurable impact on sexual and reproductive health and rights.

“Papás Por Conveniencia demonstrates the power of storytelling to spark conversations and raise awareness about critical issues like teen pregnancy and sexual abuse. By tackling sensitive topics head-on and engaging audiences with compelling narratives, we can empower young people to understand their rights, make informed choices, and build a safer future.”

– Alanna Armitage, UNFPA Representative Mexico

“If we don’t inform our kids, someone else will misinform them.”

– Mexico Viewer, Parent

“Stories break the silence and lead our audience to hope, change, and a new, brighter future. I’m enthusiastic about partnering with PMC because they believe, as I do, that stories and new narratives can change lives and they have their own methodology of mixing entertainment with real, measurable impact.”

– Rosy Ocampo, Director of Innovation and Executive Producer at TelevisaUnivision

“I liked that they talked about real stuff: condoms, going to clinics. That’s not common in novelas.”

– U.S. Viewer, Adolescent

Impact Overview

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The Show

Produced by Rosy Ocampo with PMC and broadcast five nights per week in TelevisaUnivision’s prime-time slot, Papás Por Conveniencia tackled teenage pregnancy, sexual and gender-based violence, and STIs through storylines audiences couldn’t stop watching. In Mexico, the series drew more than 6 million viewers per night in Mexico City alone. In the U.S., it made Univision the #1 Spanish-language network in its weeknight hour, and its finale was the #1 program on all of television for key U.S. Hispanic demographics.

The Impact

PMC, in conjunction with El Instituto de Investigaciones Sociales S.C., conducted an evaluation using a pre/post panel survey with 1,740 mothers and adolescent girls, complemented by 10 in-person focus groups in Mexico City. The results were striking.

Among 15- to 19-year-olds who watched the show, understanding of the importance of family conversations about teen pregnancy prevention increased by 17.3%. Condom use intentions among adolescent girl viewers rose by 21.6%, reaching 79.5%. Mothers who were frequent viewers saw a 17.7% increase in agreement that sex education delays the age of sexual debut. And adolescent girls who watched were 17.7% more likely to say they would use dual contraceptive protection. In the U.S., 67% of viewers watched as a family — meaning these conversations weren’t just happening on screen, they were happening in living rooms.

The series didn’t just entertain — it shifted attitudes and behaviors on the issues that matter most for young people’s health and futures.

The Partnership: a Bigger Picture

PMC’s partnership with Rosy Ocampo and TelevisaUnivision began a few years ago with Vencer el Miedo (“Overcome the Fear”), a 47-episode drama that captivated 3.5 million nightly viewers, won four TVyNovelas awards, and drove nearly 2,900 callers per week to MEXFAM’s reproductive health hotline. That series proved the model: prime time entertainment grounded in PMC’s methodology doesn’t just compete — it wins ratings, wins awards, and changes behavior.

Papás Por Conveniencia built on that foundation. And with Papás Por Siempre, the sequel series that completed broadcast in February 2026 and impact data is forthcoming, the partnership has now delivered three prime time hits tackling Sexual and Reproductive Health and Rights (SRHR).

Three primetime hits. One creative partnership proving — at scale — that entertainment-education doesn’t require trade-offs. When PMC’s evidence-based methodology meets world-class creative talent and a platform with massive reach, the result is stories that dominate ratings, shift social norms, and connect audiences with the resources they need.

Behind The Scenes of Papás por Conveniencia

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As with every project, we depend on incredible partnerships across the entertainment and SRHR spaces. Together, we reach people that traditional health communications can’t — and at scale.