“Papás Por Conveniencia” Brings Entertainment with Impact to U.S. Audiences

After drawing more than 6 million nightly viewers in Mexico and becoming the #1 prime-time telenovela in its timeslot, Papás Por Conveniencia debuted on Univision in the United States in January 2025.

Produced by Rosy Ocampo in partnership with PMC and broadcast five nights per week in a primetime slot, Papás Por Conveniencia will tackle teenage pregnancy, sexual and gender-based violence, and STIs through storylines alread proven to captivate audiences. 

Sexual and reproductive health for U.S. audiences

For the U.S. broadcast, PMC is partnering with Power to Decide — a nonpartisan nonprofit dedicated to advancing sexual and reproductive well-being — and its Bedsider platform, which provides accessible, culturally relevant information on contraception and sexual health in English and Spanish.

“We are honored to be part of this timely and compelling series and to bring sexual and reproductive health information to viewers in such an engaging way,” said Dr. Raegan McDonald-Mosley, CEO of Power to Decide. “With so much mis- and disinformation about sexual and reproductive health, we are grateful to Population Media Center, Televisa, and Univision for the chance to bring our Bedsider resources to viewers as storylines unfold.”

Connecting audiences to resources

PMC and Univision have launched a multi-platform outreach campaign in conjunction with the show to connect viewers directly to support services. After key episodes, cast members will appear in epilogues addressing the issues on screen and directing audiences to resources. The show will promote its own website — a dedicated hub curated and managed by PMC and guided by SRHR experts for sexual health, birth control, gender-based violence support, and emotional well-being resources. Univision will integrate live screen placements with the website URL and QR codes throughout the season, complemented by targeted digital and social media campaigns.

Marisa Nightingale, Senior Media Advisor at Power to Decide, noted: “We are honored to build on our past collaborations with Population Media Center — from East Los High to Crossing the Line — and share their commitment to entertainment that educates and makes a meaningful impact.”

Why this matters in the U.S.

Hispanic women in the United States face significant disparities in reproductive health access. They are more likely than non-Hispanic white women to experience unintended pregnancies due to gaps in contraceptive access and education. Nearly 1 in 3 Latinas experience intimate partner violence in their lifetime. Culturally relevant storytelling that connects audiences to real resources addresses these disparities in a way that clinical outreach alone cannot.

“We’re proud to be partnering with Univision and community partners like Power to Decide to use entertainment as a catalyst for real impact,” said Missie Thurston, PMC’s Vice President of U.S. Programs and Marketing. “This telenovela is more than a show — it’s life. It engages audiences in important conversations and connects them with real resources that improve lives.”