Building global sustainability for today and for tomorrow all begins with the rights of women and girls. The right to education, economic independence, and reproductive autonomy are the building blocks and must-haves for gender equality and a climate-conscious world.
USAID/Zambia Mission Director
Making a Difference
In a region where over 80% of girls do not finish secondary school, Kwishilya combined behavior theory and media industry insight to drive cultural change and improve the lives of women and families. The impact of Kwishilya season one was undeniable, creating an opportunity for a sequel with familiar characters and similar social issues at the center of the broadcast.
Acting together, PMC and The United States Agency for International Development (USAID) developed Kwishilya for USAID/Zambia’s Community Radio Program.
The first season of Kwishilya ran 156 episodes from January 2019 to July 2020 in Bemba, one of Zambia’s official languages. The sequel extends programming, broadcasting in five provinces (Central, Luapula, Muchinga, Northern, and Western) and 50 districts with an additional 156 episodes from May 2021 through October 2022.