project
Toma Mi Mano
2021 Mexico Broadcast
Toma Mi Mano aired five days a week on Radio Huayacocotla: La Voz de los Campesinos (“The Voice of the Campesinos”), an indigenous community radio station with a direct audience of 600,000 listeners. The broadcast reached seven states in Mexico: Hidalgo, Veracruz, San Luis Potosí, Puebla, Estado de México, Querétaro and Tamaulipas.
New epilogues with updated messaging for the Mexican audience aired after each show – including epilogues promoting OrientaSex’s hotline from MEXFAM (the Planned Parenthood affiliate in Mexico). In addition to new epilogues, other programs on Radio Huayacocotla cross-promoted Toma Mi Mano and hostede live call-in shows to discuss storylines with listeners. The broadcast was also shared and promoted on Radio Huayacocotla’s Facebook page.
Toma Mi Manohas also was picked up by Spanish Public Radio, which simulcasted the Radio Huayacoctla daily stream.
2024-2025 rebroadcast
In 2024 and 2025, Toma Mi Mano made a triumphant return to airwaves and digital channels across Guatemala. The enduring relevance of these stories serves as a powerful testament to the PMC methodology, proving that well-crafted narratives remain impactful years after their debut. By bridging the gap between generations, the program continues to foster deep emotional connections and drive demand for essential social resources.
Building on this legacy, 2026 marked a digital evolution as Toma Mi Mano launched as an innovative, mobile-first series on TikTok. By adapting transformative storytelling for phones and tablets, we have successfully transitioned our mission from traditional broadcasts to the palms of a new audience. Visit our TikTok page to see firsthand how these life-changing stories can seamlessly transform from one medium to another.
The Impact of Toma Mi Mano
Rights of Women and Girls
Building global sustainability for today and for tomorrow all begins with the rights of women and girls. The right to education, economic independence, and reproductive autonomy are the building blocks and must-haves for gender equality and a climate-conscious world.
PMC produced Toma Mi Mano (“Take My Hand”) in Guatemala. This 156-episode radio show aired from March 2018 to September 2019 in Spanish, Guatemala’s official language.
Toma Mi Mano orginally aired on 51 radio stations in all 22 states (referred to as departments) in Guatemala. In 2021, Toma Mi Mano aired in Mexico in Northern Veracruz and Eastern Hidalgo. In 2024 & 2025, Toma Mi Mano was digitally broadcasted in Guatemala and The United States.
As with all PMC radio shows, Toma Mi Mano was created using PMC’s methodology for long-running entertainment that changes lives. PMC partnered with Lafábrica&jotabequ, a subsidiary of GREY International in Guatemala, to promote and create the show.
Wendi Stein, Program Manager of PMC for Guatemala, said: “We are delighted with this alliance; the natural overlap in the previous work of La Fábrica, its understanding of the market and its talented team will contribute to a new radio program that will help to improve the lives of some of the people in most need in Guatemala.”
All Toma Mi Mano episodes are available on YouTube. Listen to an episode below or explore the full Toma Mi Mano archives.
