project
Toma Mi Mano
Where It Started
Toma Mi Mano launched in 2018 as a radio drama airing on 51 stations across all 22 departments of Guatemala. PMC partnered with Plan International, Planned Parenthood Global, UNICEF, and others to bring the issues and characters alive. From its first broadcast, the show proved that entertainment grounded in credible research and lived experience doesn’t just inform — it moves people.
Where It Grew
The program’s impact demanded expansion. In 2021, Toma Mi Mano aired in Mexico on Radio Huayacocotla: La Voz de los Campesinos, an indigenous community radio station reaching over 600,000 listeners across seven states. Epilogues were tailored for Mexican audiences, including promotion of OrientaSex’s sexual health hotline from MEXFAM, Mexico’s Planned Parenthood affiliate. Spanish Public Radio simulcast the daily stream, extending reach further.
In 2024 and 2025, the series returned to Guatemala with a digital rebroadcast and expanded to the United States as an audionovela available on YouTube, Spotify, and podcast platforms — reaching Spanish-speaking audiences from Los Angeles to Guatemala City.
Where It’s Going
In 2026, Toma Mi Mano made another bold leap: a mobile-first adaptation as a short-form series on TikTok. By reimagining the original drama for phones and tablets, PMC brought transformative storytelling to a new generation on the platform where they already spend their time. This isn’t just distribution on a new channel — it’s proof that evidence-based narrative change can meet audiences where they are, in whatever format they consume. Impact data from the TikTok implementation is forthcoming.
The Impact of Toma Mi Mano
Funded By
Erik E. and Edith H. Bergstrom Foundation
Private Funder
Weeden Foundation
See our work in action
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