PMC-Kenya

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Population Media Center began working in Kenya in 2020 to support the work of UNFPA-UNICEF’s Joint Programme on the Elimination of Female Genital Mutilation. As part of the project, PMC-Kenya launched two radio shows in Kenya, using its tried and true transformative storytelling approach.

Welcome to PMC-Kenya

Our Projects

MAISHA PAKACHA

Developed as part of UNFPA/UNICEF’s Joint Programme on the Elimination of Female Genital Mutilation, Maisha Pakacha (“Life is a Carrier Bag”) directly addressed the practice of FGM and other health and social issues. As part of the overall campaign, Maisha Pakacha aired twice a week on different regions across Kenya and had a strong digital pressence on WhatsApp, Instagram, and Facebook. The show was created in Kiswahili, the language best determined by PMC to reach the most listeners across several broadcast regions.
Man hanging up a poster promoting PMC's Maisha Pakacha

Isbadalka Maalmaha

Isbadalka Maalmaha (“Changing Days”) was produced as part of UNFPA/UNICEF’s Joint Programme on the Elimination of Female Genital Mutilation. The radio show, which primarily addressed FGM, aired across Kenya with audio recording also available on Facebook and YouTube. Isbadalka Maalmaha was produced in the Somali language, which PMC determined was the language likely to reach the most listeners in the broadcast regions.
Two women standing in a recording studio. Mics hang down from the ceiling or off the wall. Both women hold scripts and are acting out a scene.

A Look at Impact

Interested in Exploring a Partnership?

We Make shows that remake our world

Combining behavior theory, media industry insight, and character-driven, culturally relevant storylines, our transformative approach empowers by entertaining. At scale. By popular demand. For global good.