PMC Research published in the Journal of Communication in Healthcare

PMC research on HIV prevention in Zambia has been published in the Journal of Communication in Healthcare, a peer-reviewed journal focused on communication strategies, health promotion, and public health outcomes.

This November, theJournal of Communication in Healthcare published PMC research on HIV prevention strategies in the Copperbelt Province, Zambia. With an adult HIV prevalence of 11.9%, PMC-Zambia conducted formative research across five districts—Ndola, Kitwe, Chingola, Kalulushi, and Mpongwe—to inform a dynamic Radio Talk Show (RTS) aimed at enhancing understanding and uptake of pre-exposure prophylaxis (PrEP).

The article presents:

• In-depth analysis from focus group discussions and key informant interviews revealing critical gaps in perceptions between healthcare providers and community members concerning HIV stigma and prevention.
• Key barriers to PrEP awareness, including misconceptions and social stigma, particularly affecting youth and older adults.
• Recommendations for targeted health communication strategies designed to inform communities, reduce stigma, and promote proactive HIV prevention choices.

“Understanding the nuanced perceptions of HIV prevention within our communities is crucial for effective health communication,” said Mary C. T. El-Afandi, PMC Research Associate. “This research not only sheds light on pressing misconceptions about PrEP but also highlights the importance of bridging gaps between healthcare providers and the public.”