Mission & Vision

By empowering women, men, and children, we can improve people's lives today and protect the planet of tomorrow.

PMC Mission

To collaborate with the mass media and other organizations worldwide to:

  1. Bring about stabilization of human population numbers at a level that can be sustained by the world’s natural resources
  2. Lessen the harmful impact of humanity on the earth’s environment

The emphasis of our work is to educate people about the benefits of small families, encourage the use of effective family planning methods, elevate women’s status, and promote gender equity.


PMC Vision

PMC strives to bring about a world where education and information enhances health and human rights with results like:

  • smaller families leading to healthier and more prosperous families,
  • every woman deciding and planning her reproductive future,
  • girls and boys encountering equal opportunities throughout their lives, and
  • the stress on Earth’s environment being reduced.


PMC Values

We believe that pro-social communication campaigns are best done without telling people what to do. We believe in the power of positive and realistic role modeling. We value communication between husbands and wives about the future of their families. We believe in equal rights for women, including education for girls. We uphold responsible parenthood as essential so that all children are given the best opportunities available.


Message from PMC President, Bill Ryerson:

Addressing population through health and human rights enhancing methods improves the health and prosperity of families, while simultaneously lessening the harmful impact of humanity on the earth’s environment.

The  human suffering from excessive childbearing is staggering and preventable.

  • 600,000 women and girls die worldwide every year from pregnancy and childbirth – a figure equal to U.S. deaths in World War I, World War II, the Korean War and Vietnam combined. Most of these women are in their teens and early twenties, forced by their societies into bearing children at a young age and far too frequently.
  • 140,000 women bleed to death each year during childbirth. Tragically, many die within reach of medical facilities because their relatives refuse to allow them to be treated by male doctors.
  • 75,000 women die each year trying to end their pregnancies. The U.N. estimates that worldwide, 50,000 women and girls try to induce abortions on themselves each day (18.3 million per year). Many of those who survive face life-long, disabling pain.
  • Approximately 100,000 women die each year from infection, and another 40,000 women die from the agony of prolonged labor. And those are only the fatalities. UNICEF’s statistics show that for every woman who dies, 30 survive with gruesome injuries and disabilities. That’s more than 17 million women per year.

Add to that the exhausting burden of repeated pregnancies and births, and you have a global picture of suffering on the part of women that demands global response. What is infuriating is that these deaths and tragic injuries are almost entirely preventable.

Not only does reproductive health and family planning save and improve individual lives, it also helps save the planet.

An estimated 50 percent of births worldwide are unplanned and 25 percent are unwanted. PMC believes every child should be a wanted child and that women and men should be able to choose when and if to have children. Exercising this choice would impact the disastrous effects rapid population growth is having on worldwide issues like soil erosion, depletion of forests, food insecurity, increased flooding, overgrazing of grasslands, and species extinction. The rate of destruction is staggering and also preventable. Population growth of 83 million per year threatens the sustainability of the planet. Sustainability is the ultimate health issue and the ultimate human rights issue.

There is no more cost-effective use of charitable dollars than in preventing unplanned and unwanted births and reducing birth rates worldwide through information and empowerment.

Our programs make dramatic differences in the health and welfare of millions of individuals, as well as contributing to economic improvement in some of the world’s poorest countries and protecting the planet. PMC is helping people understand the importance of responsible parenthood, rights of women, education of girls, and communication between husbands and wives about the future of their families. A third to over half of new reproductive health clients coming into clinics in locations where PMC dramas are on the air say they are there because one of PMC’s serial dramas. If you would like to be part of this work, please donate now.

The work of PMC is helping prevent the needless suffering of millions around the world. Population Media Center is proud to be acting for change.

-Bill Ryerson

Current World Population


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