Naty is the Director of Professional Services at La fábrica&jotabequ/Grey, a leading marketing and communications agency in Guatemala and around the world. Naty is responsible for making sure that every marketing solution is founded on a sound strategy and achieves results. She leads the account team, planning team, BTL team, and digital team. Naty is a passionate people person who believes in the power of marketing for social good. She leads the PMC-Guatemala team.