POPULATION MEDIA CENTER RELEASES 2024 Annual report

THREE MILLION PEOPLE TUNE-IN: MAKING AN IMPACT IN MEXICO

Actors, journalists, activists, influencers, and musicians gathered in Mexico City on October 15, 2024 at an exciting launch event, all eagerly anticipating the debut of a new prime-time telenovela, Papás Por Conveniencia. The scent of fresh tacos and tortas mingled with the lively chatter as cameras flashed and fans cheered outside. Award-winning musicians Jesse y Joy stood in the spotlight beaming down on the stage, preparing to deliver a live performance of the telenovela’s theme song.

Produced by renowned showrunner, Rosy Ocampo, the telenovela explores critical social issues facing Mexican teens, such as teenage pregnancy, sexual and gender-based violence, and sexually transmitted infections (STIs).

BREAKAWAY PERU: A GAME-CHANGER FOR GENDER EQUITY AND SOCIAL CHANGE

In the highlands of Peru, something unexpected is changing the game—literally. BREAKAWAY, a bold and immersive video game from Population Media Center, is doing more than entertaining students in Cusco. It’s shifting mindsets, challenging deep-rooted gender norms, and lighting a fire for equity and change. Early results? Let’s just say the impact is turning heads—and opening hearts—at home and in the classroom. In fact, nearly 70% of students who played BREAKAWAY said it made them rethink traditional gender roles.