PMC has helped more than 500 million people.

Stories are powerful. We are drawn to them. We remember them. Imagine paying $0.04 USD to reach a person with important health and social messages. Imagine 67% of new health clinic clients saying that they came to seek services because of an entertaining radio show. These are the real implications of PMC shows.

STORIES & VIDEOS OF IMPACT

"We're trying to get the message across to stop violence against women...My brother is a very violent person, so that sort of slowed him down 'cause I told him, 'You know, I'm playing this because of you. And that's what made me cry and express my emotion in the studio.' And he put his head down. It made me stronger than I was before. I'm trying to tell the young women – the unmarried, the married, the divorced – it's not the end, we still have hope."

The actress who played Nini in PMC's Papua New Guinea show, Echoes of Change

Northern Nigeria, Ruwan Dare, radio show

  • 72.4 percent of the population in the broadcast area listened
  • Reached an estimated 12.3 million loyal listeners
  • Catalyzed 1.1 million new family planning users
  • Cost $0.89 US per new family planning user

 

United States, East Los High, TV show on hulu.com

  • Rose to be one of top five shows on hulu.com in its first season
  • More than 27,000 people used a Planned Parenthood widget from eastloshigh.com
    in the first month of broadcast
  • Nominated for five Emmys
  • Renewed for subsequent seasons and secured international distribution deal

 

Sierra Leone, Saliwansai, radio show

  • Cost $0.53 US per loyal listener
  • Reached an estimated 3 million loyal listeners between 15-59 years old
  • Cost $2.54 US for each person that began discussing family planning with family, friends, or neighbors
  • Cost $1.62 US for each person that began using a bednet to prevent malaria

Social norm change.
Individual behavior change.
At scale demand generation.

 

PMC’s reproducible formula for creating hit entertainment works across people, places, and media environments and it’s designed to respond to multiple social, health, and environmental challenges. We engage audiences, introduce ideas, and empower people to make better-informed decisions.

 

PMC Methodology

Power of PMC Stories
Power in Numbers: Bill Ryerson gives an example from Ethiopia
Strengthening Conservation with PMC Stories

A Sampling of the Difficult Issues that can be Addressed in PMC shows

 

Family Planning

Listeners to Nigeria’s Ruwan Dare were 2.6 times more likely than non-listeners to think that “couples should space children 2.5 to 3 years apart.” (Adjusted odds ratio with p = .005 controlling for sex, urban/rural location, education, age marital status, and state).

 

HIV/AIDS

Listeners to Sierra Leone’s Saliwansai were 3.7 times more likely than non-listeners to say that it is possible for a healthy-looking person to have the AIDS virus. (Adjusted odds ratio = with p<.001, controlling for age, sex, marital status, education, religion, ethnicity, and urban/rural residence).

 

Gender Equality

Listeners to Burkina Faso’s Yam Yankré and Hèrè S’ra were 1.8 times more likely than non-listeners to state that women in their family participate in decisions regarding the education of children. (Adjusted odds ratio with p<.014, controlling for sex, age, and urban/rural residence).

 

Female Genital Mutilation

Listeners to Burkina Faso’s Yam Yankré and Hèrè S’ra were 2.2 times more likely than non-listeners to disagree with the belief that being circumcised results in social acceptance for a girl. (Adjusted odds ratio with p<.046, controlling for sex and education).

 

Child Health & Nutrition

Listeners to Burkina Faso’s Yam Yankré and Hèrè S’ra were 1.5 times more likely than non-listeners to state that a baby should be put to the breast within one hour of birth. (Adjusted odds ratio with p<.005, controlling for sex, age, marital status, education, religion, and urban/rural residence).

 

The Environment

Listeners to Rwanda’s Umurage Urukwiye were 1.6 times more likely than non-listeners to know that protection of gorillas and their habitat can reduce poverty and bring tourists. (Adjusted odds ratio with p = .0167 controlling for sex, age, education, and urban/rural residence).

 


 

PEER REVIEWED ARTICLES ABOUT PMC’S IMPACT

PMC has published numerous articles in peer reviewed journals about the impact of PMC’s programs and approach. Here are a few examples:

 

BOOK CHAPTERS ON PMC’S APPROACH

PMC has been featured in books, documenting and explaining PMC’s approach, implementation, and outcomes, such as:

PMC TV and Radio Shows Are:

Measurable

Every PMC show includes monitoring and evaluation to assess scale and depth of impact.

Cost-Effective

Huge audiences and effectively addressing multiple issues makes PMC shows cost-effective.

Multi-Issue

Life is multi-dimensional. PMC integrates multiple, interwoven issues to role model realities and tell good stories.

Versatile

PMC’s intervention is reproducible and agile, working across cultures, languages, religions, and media markets.


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