A Sampling of the Difficult Issues that can be Addressed in PMC shows

Family Planning

Listeners to Nigeria’s Ruwan Dare were 2.6 times more likely than non-listeners to think that “couples should space children 2.5 to 3 years apart.” (Adjusted odds ratio with p = .005 controlling for sex, urban/rural location, education, age marital status, and state).

HIV/AIDS

Listeners to Sierra Leone’s Saliwansai were 3.7 times more likely than non-listeners to say that it is possible for a healthy-looking person to have the AIDS virus. (Adjusted odds ratio = with p<.001, controlling for age, sex, marital status, education, religion, ethnicity, and urban/rural residence).

Gender Equality

Listeners to Burkina Faso’s Yam Yankré and Hèrè S’ra were 1.8 times more likely than non-listeners to state that women in their family participate in decisions regarding the education of children. (Adjusted odds ratio with p<.014, controlling for sex, age, and urban/rural residence).

Female Genital Mutilation

Listeners to Burkina Faso’s Yam Yankré and Hèrè S’ra were 2.2 times more likely than non-listeners to disagree with the belief that being circumcised results in social acceptance for a girl. (Adjusted odds ratio with p<.046, controlling for sex and education).

Child Health & Nutrition

Listeners to Burkina Faso’s Yam Yankré and Hèrè S’ra were 1.5 times more likely than non-listeners to state that a baby should be put to the breast within one hour of birth. (Adjusted odds ratio with p<.005, controlling for sex, age, marital status, education, religion, and urban/rural residence).

The Environment

Listeners to Rwanda’s Umurage Urukwiye were 1.6 times more likely than non-listeners to know that protection of gorillas and their habitat can reduce poverty and bring tourists. (Adjusted odds ratio with p = .0167 controlling for sex, age, education, and urban/rural residence).

PEER REVIEWED ARTICLES ABOUT PMC’S IMPACT

PMC has published numerous articles in peer reviewed journals about the impact of PMC’s programs and approach. Here are a few examples:

• Jah, F., Connolly, S., Barker, K., & Ryerson, W. (2014). Gender and Reproductive Outcomes: The Effects of a Radio Serial Drama in Northern Nigeria. International Journal of Population Research, Volume 2014.
• Barker, K., Connolly, S., & Angelone, C. (2013). Creating a brighter future in Rwanda through entertainment education. Critical Arts: South-North Cultural and Media Studies, 27:1, 75-90

BOOK CHAPTERS ON PMC’S APPROACH

PMC has been featured in books, documenting and explaining PMC’s approach, implementation, and outcomes, such as:

• “Chapter 4: ‘Soaps’ for Social and Behavioral Change” by Kriss Barker published in Strategic Urban Health Communication published in 2014.
• “Chapter 9: Organizing a Comprehensive National Plan for Entertainment-Education in Ethiopia” by William Ryerson and Negussie Teferra published in Entertainment-Education and Social Change in 2004.