Building global sustainability for today and for tomorrow all begins with the rights of women and girls. The right to education, economic independence, and reproductive autonomy are the building blocks and must-haves for gender equality and a climate-conscious world.
Burundi Minister of Health
Via Phone Survey
Making a Difference
Agashi has shown, once again, that our transformative approach empowers by entertaining — and all for an average cost-per-impact of $0.96 to reach each loyal listener. The hit show’s relatable characters, familiar communities, and very real decisions guided listeners to vital health and human rights resources.
Launching in 2014, Agashi became a huge hit across Burundi, demonstrating once again PMC’s commitment to creating hit entertainment rather than boring stories laden with messaging. Agashi 4, the fourth show in the series, began airing in 2022.
Surveys have shown that listeners are not only enjoying the show but also absorbing many of the lessons that are being explored by the transitional characters. The show’s effectiveness comes from its ability to get people talking about uncomfortable issues that would otherwise be ignored or dealt with in unproductive ways.
“There are things that I don’t feel comfortable talking about,” said one Burundian father. “The serial drama helps me educate my children. That way they can adopt better behaviors.”
All Agashi episodes are available on SoundCloud. Listen to an episode below or explore the full Agashi SoundCloud library