Gudayachen (“Our Concern”) was a radio talkshow that premiered on December 27, 2011 and aired through June 25, 2014 for a total of 122 episodes. This 25-minute talkshow was in the Amharic language.

Gudayachen was one component of the 2007-2015 Female Genital Mutilation Whole Society Strategy effort to address Female Genital Mutilation in Ethiopia. The series aired on the National Service Radio of Ethiopia. It featured interviews, tips, and people sharing their experiences to encourage community conversation and increase knowledge on harmful traditional practices, particularly female genital mutilation.

Other components of the Whole Society Strategy included two radio magazines, Naedetai (“Let’s Stop, This Is Enough”) and Igaddaa (“We Do Not Want It Anymore”), seven Capacity Building Training Workshops, and four books, Yemaleda Shekim (“Burden at a Tender Age”) in 2007; Yaltenabebu Libotch (“Incongruous Hearts”) in 2009; Wurse (“Inheritance”) in 2009; Mulu Sew (“The Complete Personality”) in 2010. In addition to these components, PMC has produced TV and radio spots and leaflets in three languages (Amharic, Afar, and Somali).

Making a Difference

Gudayachen was able to reach a large number of people. It allowed people to share their experiences relating to harmful traditional practices, particularly female genital mutilation. It also provided an opportunity for experts to be interviewed, sharing correct information about the health ramifications and alternatives available.

Main Issues this Drama Addresses:

Rights of Women & Girls

All issues addressed by this drama:

Project Information

Title: Gudayachen (“Our Concern”)
Format: Whole Society Strategy – Radio Talkshow
Location: Ethiopia
Language: Amharic
Duration: December 27, 2011 – June 25, 2014

PMC Country Staff:
Country Representative: Dr. Negussie Teffera


This project funded by

Current World Population


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