After listening to Jolokoto, audiences knew where to go to access contraceptives, initiated more conversations about safe sex, and utilized counseling and health clinic services like never before. This subtle but substantive progress in reproductive health care will leave long-lasting effects for Nigeria’s demographic future.
Building global sustainability for today and for tomorrow all begins with the rights of women and girls. The right to education, economic independence, and reproductive autonomy are the building blocks and must-haves for gender equality and a climate-conscious world.
Jolokoto, a 120-episode radio show, was on air from July 2019 through August 2020. Scripted in the Yoruba language, Jolokoto reached the southwestern states of Ogun and Oyo in Nigeria.
Acting together with health clinics operating in the Oyo and Ogun area, Jolokoto created demand for pre-existing sexual and reproductive health information and services. According to endline research, Jolokoto drove thousands of calls to contraceptive phone hotlines and other counseling services in the broadcast zone.
In April 2020, Jolokoto was named a finalist in Fast Company’s 2020 World Changing Ideas in Media and Entertainment awards. The awards honor businesses, policies, projects, and concepts that are actively engaged and deeply committed to flattening the curve when it comes to the climate crisis, social injustice, and economic inequality.
Like many PMC programs, Jolokoto is available to stream online. Listen to more episodes on YouTube.
