8 Billion Opportunities: On November 15, 2022 humanity's population eclipsed 8 billion people. What Does This Mean?
Combining behavior change theory and relatable character-driven storylines, Jolokoto ("The Mirror of Life") reached hundreds of thousands of listeners and connected audiences to pre-existing sexual and reproductive health services. For 15+ years, PMC has produced hit shows generating community-empowering change in Nigeria, creating a more sustainable and equitable world for all.
“With Jolokoto, we’re breaking barriers – traditional, religious and social – that inhibit the uptake of health services among the audience.”
– Ephraim Okon PMC-Nigeria Country Director
“Jolokoto teaches how to go about common challenges and how to face them successfully.”
– Jolokoto Listener
Of new clinic patients referenced Jolokoto as their motivation for services.
Jolokoto was responsible of 71% of calls to the Marie Stopes reproductive health call center from August 2019-August 2020.
Of Jolokoto listeners reported an improved relationship with their partners and family members after listening to the show.
After listening to Jolokoto, audiences knew where to go to access contraceptives, initiated more conversations about safe sex, and utilized counseling and health clinic services like never before. This subtle but substantive progress in reproductive health care will leave long-lasting effects for Nigeria’s demographic future.
Building global sustainability for today and for tomorrow all begins with the rights of women and girls. The right to education, economic independence, and reproductive autonomy are the building blocks and must-haves for gender equality and a climate-conscious world.
Jolokoto, a 120-episode radio show, was on air from July 2019 through August 2020. Scripted in the Yoruba language, Jolokoto reached the southwestern states of Ogun and Oyo in Nigeria.
Acting together with health clinics operating in the Oyo and Ogun area, Jolokoto created demand for pre-existing sexual and reproductive health information and services. According to endline research, Jolokoto drove thousands of calls to contraceptive phone hotlines and other counseling services in the broadcast zone.