Population Media Center (PMC) has played an essential role in Mexico through serialized radio and television dramas. These dramas aim to promote positive behavior change and empower communities. PMC’s programs in Mexico have tackled topics such as family planning, gender equality and reproductive health. By engaging local writers, actors, and producers, PMC ensures that the content is culturally relevant and resonates with the audience.
Program Associate
Ana Akin
Program Associate, PMC-Mexico
aakin@populationmedia.org
As one of the most-watched telenovelas in Mexico, engaging more than 6 million viewers per night in Mexico City alone, Papás Por Conveniencia (“Family of Convenience”) captivated audiences while shedding light on critical issues like sexual and reproductive health, adolescent pregnancy prevention, sexually transmitted infections (STIs), and sexual and gender-based violence (SGBV).
Our initiatives “Toma Mi Mano” and “Vencer el Miedo” showcase our commitment to using media as a force for social change, addressing critical issues like reproductive health and gender-based violence. “Toma Mi Mano” aired on Radio Huayacocotla, reaching 600,000 listeners across seven states with stories that educate and inspire action, enriched with new epilogues and partnerships with organizations like MEXFAM to promote reproductive health. Meanwhile, “Vencer el Miedo,” co-produced with Grupo Televisa, captivated millions with its high viewership, tackling topics such as teen pregnancy and sexual assault, proving that engaging storytelling can harmonize with meaningful social messages.
“Papás Por Conveniencia demonstrates the power of storytelling to spark conversations and raise awareness about critical issues like teen pregnancy and sexual abuse. By tackling sensitive topics head-on and engaging audiences with compelling narratives, we can empower young people to understand their rights, make informed choices, and build a safer future.”
– Alanna Armitage, UNFPA Representative Mexico
Papás Por Conveniencia (“Conveniently a Family”) was a celebration of storytelling for social change. Population Media Center (PMC) partnered with TelevisaUnivision to deliver this successful fusion of entertainment and impactful messaging.
Vencer el Miedo (“Overcome the Fear”), a 47-episode, award-winning TV drama, captivated 3.5 million nightly viewers across Mexico on Televisa’s Channel Two.
Último Año (“Last Year”), a 70-episode TV serial drama, aired one hour five nights per week and reached an estimated 22 million households across Mexico and multiple Latin American countries.
